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The Ultimate Guide to Mobile Partner Marketing

  • Reports
  • Partner Content
11 Aug 22

CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value

  • Case Studies
  • Partner Content
12 Aug 22

How Can You Engage Your Content Partners? Top Tips from the Performance Marketing Association Virtual Conference

  • Strategies for Advertisers
10 Aug 22

How to Properly Use Target ROAS/CPA Smart-Bidding Strategies

  • Opinion
10 Aug 22

Who’s Making Waves in the Partnerships Space? USPA Shortlist Announced

  • Newsdesk
9 Aug 22

Seven Ways to Grow Your Affiliate Channel (Beyond Recruiting New Partners)

  • Affiliate Marketing
  • Partner Content
9 Aug 22

GA4: Why the New Platform is Set to Revolutionise Marketing

  • Opinion
8 Aug 22

Empowering Responsible Innovation: Why the ICO is Changing Tack with ICO25

  • Data Collection
5 Aug 22

How Should You Be Thinking About Modern Search in an ‘Every Moment Matters’ Era?

  • Member Exclusive
4 Aug 22

The PerformanceIN Top 30: Celebrating the Biggest US Changemakers in Partnership Marketing

  • Newsdesk
3 Aug 22

Protecting the Marketing Budget During Challenging Times

  • Strategies for Advertisers
3 Aug 22

US Affiliate Marketing Investment in 2021 Drove $71B in E-Commerce Sales – Findings from New Performance Marketing Association Report

  • Newsdesk
2 Aug 22

The Marketing Funnel and Affiliates – Not What You Think

  • Affiliate Marketing
2 Aug 22

A Deep Dive into Inflation – What Does it Mean for You This Time?

  • Member Exclusive
1 Aug 22

Let the Judging Commence! Here’s Who’ll be Scrutinising This Years’ Entries for the Global Performance Marketing Awards

  • Newsdesk
29 Jul 22

Movers and Shakers: July 2022

  • Movers & Shakers
29 Jul 22

Another Delay – Google Pushes Killing Off of Third Party Cookies Until 2024

  • Newsdesk
28 Jul 22

Loyalty is Earned: How to Keep Customers Opted In

  • Strategies for Advertisers
28 Jul 22

Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda

  • Q&As
27 Jul 22

Should B2B Brands Bother with TikTok? A Guide for Marketers Growing Their Social Presence

  • Member Exclusive
26 Jul 22

New Survey Reveals Social Media Ad Spend Has Plummeted in the UK in 2022 – But Why?

  • Newsdesk
25 Jul 22

New Research Finds 75% of US and UK Consumers Are Not Comfortable Purchasing From Brands With Poor Data Ethics

  • Member Exclusive
21 Jul 22

How RevWallet is Making Waves Across Affiliate Programmes

  • Newsdesk
21 Jul 22

Making the Most of Omnichannel Retail is All in the Blend

  • Strategies for Advertisers
20 Jul 22

How to Power Through the Era of Uncertainty – Insights from Advertisers

  • Webinars
18 Jul 22

Performance Marketing Association Announces 2022 Virtual Conference

  • Events
15 Jul 22

Prime Day Can be Crossed Off the Calendar Once Again – How Did Influencers Play a Part, and Top Tips for Brands Hoping to Replicate Amazon’s Success

  • Member Exclusive
14 Jul 22

Unveiling the Inaugural Partnership Awards Judging Panel

  • Newsdesk
13 Jul 22

Partner Perspective: Optimise Your Partnerships to Power Through the Era of Uncertainty

  • Webinars
  • Partner Content
12 Jul 22

Why Do Brands Need More Than Just a DSP?

  • Strategies for Advertisers
11 Jul 22

From Contextual to Attention – How AI is Changing Success Measurement

  • Programmatic Advertising
8 Jul 22

Influencers and Affiliates are Complementary, Not Competitive

  • Member Exclusive
  • Partner Content
7 Jul 22

RevLifter Launches RevWallet Solution After Producing +33% AOV for Beauty Leader During Testing Phase

  • Newsdesk
  • Partner Content
6 Jul 22

Google’s Origin Trials: FLEDGE Testing Would Benefit From More Input by SSPs

  • Member Exclusive
5 Jul 22

Cannes Unwrapped: “An Industry on the Precipice of Enormous Change”, the Continuing Issue of Measurement and Where Were All the Publishers?

  • Events
4 Jul 22

Movers and Shakers: June 2022

  • Movers & Shakers
1 Jul 22

Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?

  • Member Exclusive
30 Jun 22

The Remarkable Way Partnership Marketing has Infiltrated the Affiliate Marketing Channel

  • Newsdesk
29 Jun 22

Performance Marketing in the Platform World; 3 Imperatives For Success

  • Member Exclusive
29 Jun 22

State of Mobile 2022 – What’s Happening in the Post-Pandemic Web?

  • Member Exclusive
28 Jun 22

Loyalty at First Sight: the Importance of Consumer Engagement

  • Strategies for Advertisers
27 Jun 22

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

  • Opinion
23 Jun 22

We Need to Talk About Affiliate Marketing

  • Member Exclusive
23 Jun 22

Webgains Launches Shopify App

  • Newsdesk
21 Jun 22

Why Affiliate is the Power Player in the Customer Journey

  • Newsdesk
21 Jun 22

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

  • Newsdesk
16 Jun 22

Incubeta Announces Acquisition of Bruce Clay MENA, Expanding Global Presence

  • Acquisitions And Mergers
14 Jun 22

How Can Affiliate Be Used to Support Wider Business Objectives and Work in Tandem With Other Channels? – Your Essential Recap of Rakuten Advertising Dealmaker 2022

  • Member Exclusive
13 Jun 22

Machine Learning is Unlocking the Power of First-Party Data

  • Member Exclusive
10 Jun 22

Connect, Learn and Grow – Rakuten Advertising DealMaker Europe 2022

  • Events
7 Jun 22

Your Ticket to Build Profitable Partnerships – PI LIVE London 2022 Tickets Now Available

  • Newsdesk
7 Jun 22

Why Should Brand Partnerships Be An Integral Part of Your Digital Strategy? Awin ThinkTank 2022

  • Newsdesk
7 Jun 22

OEM Advertising – Performance Marketing Beyond Search and Social Media

  • Opinion
  • Partner Content
7 Jun 22

“Whilst the Measurability of Our Channel is One of its Core Strengths, I Think This Sometimes Works Against Trying to Plan More Innovative Campaigns…” – The Publisher Diaries

  • Member Exclusive
6 Jun 22

Getting Customers to Swipe Right: Value is a Two-Way Street

  • Data Collection
30 May 22

Deep Dive: Is There a Hack for Incrementality Success?

  • Member Exclusive
26 May 22

Movers and Shakers: May 2022

  • Member Exclusive
26 May 22

What Should Marketers Know About OEM-Marketing in 2022?

  • Opinion
  • Sponsored
25 May 22

Building an Affiliate Strategy for the Highly Regulated Financial Sector

  • Affiliate Marketing
24 May 22
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