The Ultimate Guide to Mobile Partner Marketing Reports Partner Content 11 Aug 22 CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value Case Studies Partner Content 12 Aug 22 How Can You Engage Your Content Partners? Top Tips from the Performance Marketing Association Virtual Conference Strategies for Advertisers 10 Aug 22 How to Properly Use Target ROAS/CPA Smart-Bidding Strategies Opinion 10 Aug 22 Who’s Making Waves in the Partnerships Space? USPA Shortlist Announced Newsdesk 9 Aug 22 Seven Ways to Grow Your Affiliate Channel (Beyond Recruiting New Partners) Affiliate Marketing Partner Content 9 Aug 22 GA4: Why the New Platform is Set to Revolutionise Marketing Opinion 8 Aug 22 Empowering Responsible Innovation: Why the ICO is Changing Tack with ICO25 Data Collection 5 Aug 22 How Should You Be Thinking About Modern Search in an ‘Every Moment Matters’ Era? Member Exclusive 4 Aug 22 The PerformanceIN Top 30: Celebrating the Biggest US Changemakers in Partnership Marketing Newsdesk 3 Aug 22 Protecting the Marketing Budget During Challenging Times Strategies for Advertisers 3 Aug 22 US Affiliate Marketing Investment in 2021 Drove $71B in E-Commerce Sales – Findings from New Performance Marketing Association Report Newsdesk 2 Aug 22 The Marketing Funnel and Affiliates – Not What You Think Affiliate Marketing 2 Aug 22 A Deep Dive into Inflation – What Does it Mean for You This Time? Member Exclusive 1 Aug 22 Let the Judging Commence! Here’s Who’ll be Scrutinising This Years’ Entries for the Global Performance Marketing Awards Newsdesk 29 Jul 22 Movers and Shakers: July 2022 Movers & Shakers 29 Jul 22 Another Delay – Google Pushes Killing Off of Third Party Cookies Until 2024 Newsdesk 28 Jul 22 Loyalty is Earned: How to Keep Customers Opted In Strategies for Advertisers 28 Jul 22 Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda Q&As 27 Jul 22 Should B2B Brands Bother with TikTok? A Guide for Marketers Growing Their Social Presence Member Exclusive 26 Jul 22 New Survey Reveals Social Media Ad Spend Has Plummeted in the UK in 2022 – But Why? Newsdesk 25 Jul 22 New Research Finds 75% of US and UK Consumers Are Not Comfortable Purchasing From Brands With Poor Data Ethics Member Exclusive 21 Jul 22 How RevWallet is Making Waves Across Affiliate Programmes Newsdesk 21 Jul 22 Making the Most of Omnichannel Retail is All in the Blend Strategies for Advertisers 20 Jul 22 How to Power Through the Era of Uncertainty – Insights from Advertisers Webinars 18 Jul 22 Performance Marketing Association Announces 2022 Virtual Conference Events 15 Jul 22 Prime Day Can be Crossed Off the Calendar Once Again – How Did Influencers Play a Part, and Top Tips for Brands Hoping to Replicate Amazon’s Success Member Exclusive 14 Jul 22 Unveiling the Inaugural Partnership Awards Judging Panel Newsdesk 13 Jul 22 Partner Perspective: Optimise Your Partnerships to Power Through the Era of Uncertainty Webinars Partner Content 12 Jul 22 Why Do Brands Need More Than Just a DSP? Strategies for Advertisers 11 Jul 22 From Contextual to Attention – How AI is Changing Success Measurement Programmatic Advertising 8 Jul 22 Influencers and Affiliates are Complementary, Not Competitive Member Exclusive Partner Content 7 Jul 22 RevLifter Launches RevWallet Solution After Producing +33% AOV for Beauty Leader During Testing Phase Newsdesk Partner Content 6 Jul 22 Google’s Origin Trials: FLEDGE Testing Would Benefit From More Input by SSPs Member Exclusive 5 Jul 22 Cannes Unwrapped: “An Industry on the Precipice of Enormous Change”, the Continuing Issue of Measurement and Where Were All the Publishers? Events 4 Jul 22 Movers and Shakers: June 2022 Movers & Shakers 1 Jul 22 Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind? Member Exclusive 30 Jun 22 The Remarkable Way Partnership Marketing has Infiltrated the Affiliate Marketing Channel Newsdesk 29 Jun 22 Performance Marketing in the Platform World; 3 Imperatives For Success Member Exclusive 29 Jun 22 State of Mobile 2022 – What’s Happening in the Post-Pandemic Web? Member Exclusive 28 Jun 22 Loyalty at First Sight: the Importance of Consumer Engagement Strategies for Advertisers 27 Jun 22 Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services Opinion 23 Jun 22 We Need to Talk About Affiliate Marketing Member Exclusive 23 Jun 22 Webgains Launches Shopify App Newsdesk 21 Jun 22 Why Affiliate is the Power Player in the Customer Journey Newsdesk 21 Jun 22 Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining… Newsdesk 16 Jun 22 Incubeta Announces Acquisition of Bruce Clay MENA, Expanding Global Presence Acquisitions And Mergers 14 Jun 22 How Can Affiliate Be Used to Support Wider Business Objectives and Work in Tandem With Other Channels? – Your Essential Recap of Rakuten Advertising Dealmaker 2022 Member Exclusive 13 Jun 22 Machine Learning is Unlocking the Power of First-Party Data Member Exclusive 10 Jun 22 Connect, Learn and Grow – Rakuten Advertising DealMaker Europe 2022 Events 7 Jun 22 Your Ticket to Build Profitable Partnerships – PI LIVE London 2022 Tickets Now Available Newsdesk 7 Jun 22 Why Should Brand Partnerships Be An Integral Part of Your Digital Strategy? Awin ThinkTank 2022 Newsdesk 7 Jun 22 OEM Advertising – Performance Marketing Beyond Search and Social Media Opinion Partner Content 7 Jun 22 “Whilst the Measurability of Our Channel is One of its Core Strengths, I Think This Sometimes Works Against Trying to Plan More Innovative Campaigns…” – The Publisher Diaries Member Exclusive 6 Jun 22 Getting Customers to Swipe Right: Value is a Two-Way Street Data Collection 30 May 22 Deep Dive: Is There a Hack for Incrementality Success? Member Exclusive 26 May 22 Movers and Shakers: May 2022 Member Exclusive 26 May 22 What Should Marketers Know About OEM-Marketing in 2022? Opinion Sponsored 25 May 22 Building an Affiliate Strategy for the Highly Regulated Financial Sector Affiliate Marketing 24 May 22
CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value Case Studies Partner Content 12 Aug 22
How Can You Engage Your Content Partners? Top Tips from the Performance Marketing Association Virtual Conference Strategies for Advertisers 10 Aug 22
Seven Ways to Grow Your Affiliate Channel (Beyond Recruiting New Partners) Affiliate Marketing Partner Content 9 Aug 22
How Should You Be Thinking About Modern Search in an ‘Every Moment Matters’ Era? Member Exclusive 4 Aug 22
The PerformanceIN Top 30: Celebrating the Biggest US Changemakers in Partnership Marketing Newsdesk 3 Aug 22
US Affiliate Marketing Investment in 2021 Drove $71B in E-Commerce Sales – Findings from New Performance Marketing Association Report Newsdesk 2 Aug 22
Let the Judging Commence! Here’s Who’ll be Scrutinising This Years’ Entries for the Global Performance Marketing Awards Newsdesk 29 Jul 22
Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda Q&As 27 Jul 22
Should B2B Brands Bother with TikTok? A Guide for Marketers Growing Their Social Presence Member Exclusive 26 Jul 22
New Survey Reveals Social Media Ad Spend Has Plummeted in the UK in 2022 – But Why? Newsdesk 25 Jul 22
New Research Finds 75% of US and UK Consumers Are Not Comfortable Purchasing From Brands With Poor Data Ethics Member Exclusive 21 Jul 22
Prime Day Can be Crossed Off the Calendar Once Again – How Did Influencers Play a Part, and Top Tips for Brands Hoping to Replicate Amazon’s Success Member Exclusive 14 Jul 22
Partner Perspective: Optimise Your Partnerships to Power Through the Era of Uncertainty Webinars Partner Content 12 Jul 22
From Contextual to Attention – How AI is Changing Success Measurement Programmatic Advertising 8 Jul 22
Influencers and Affiliates are Complementary, Not Competitive Member Exclusive Partner Content 7 Jul 22
RevLifter Launches RevWallet Solution After Producing +33% AOV for Beauty Leader During Testing Phase Newsdesk Partner Content 6 Jul 22
Google’s Origin Trials: FLEDGE Testing Would Benefit From More Input by SSPs Member Exclusive 5 Jul 22
Cannes Unwrapped: “An Industry on the Precipice of Enormous Change”, the Continuing Issue of Measurement and Where Were All the Publishers? Events 4 Jul 22
The Remarkable Way Partnership Marketing has Infiltrated the Affiliate Marketing Channel Newsdesk 29 Jun 22
Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining… Newsdesk 16 Jun 22
Incubeta Announces Acquisition of Bruce Clay MENA, Expanding Global Presence Acquisitions And Mergers 14 Jun 22
How Can Affiliate Be Used to Support Wider Business Objectives and Work in Tandem With Other Channels? – Your Essential Recap of Rakuten Advertising Dealmaker 2022 Member Exclusive 13 Jun 22
Your Ticket to Build Profitable Partnerships – PI LIVE London 2022 Tickets Now Available Newsdesk 7 Jun 22
Why Should Brand Partnerships Be An Integral Part of Your Digital Strategy? Awin ThinkTank 2022 Newsdesk 7 Jun 22
OEM Advertising – Performance Marketing Beyond Search and Social Media Opinion Partner Content 7 Jun 22
“Whilst the Measurability of Our Channel is One of its Core Strengths, I Think This Sometimes Works Against Trying to Plan More Innovative Campaigns…” – The Publisher Diaries Member Exclusive 6 Jun 22
Building an Affiliate Strategy for the Highly Regulated Financial Sector Affiliate Marketing 24 May 22
