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The Most Overlooked Must-Have for Your Affiliate Program: Brand Safety

  • Affiliate Marketing
7 Jul 21

How Can D2C Brands Optimise Campaigns on the Open Web?

  • Strategies for Advertisers
5 Jul 21

483 Days Later, Our Industry is Transformed

  • Opinion
19 Jul 21

How to Embrace the Direct to Consumer Model and Optimise Your Campaigns

  • Strategies for Advertisers
16 Jul 21

The Importance of a Culture of Experimentation

  • Opinion
16 Jul 21

Brands Encouraged to Ramp Up Advertising Budgets: IPA Bellwether Report Reaction

  • Newsdesk
16 Jul 21

Partnerships, Affiliates, Influencers… It’s all the same thing right? Wrong

  • Affiliate Marketing
15 Jul 21

Into the Vogue: How Much Did Fashion Sales Grow in 2021?

  • Case Studies
  • Partner Content
14 Jul 21

Impact Plans IPO after $1.5bn Valuation to Expand into Asia and Europe

  • Newsdesk
14 Jul 21

Digital Out-of-Home: the Perfect Post-Lockdown Performance Marketing Channel?

  • Opinion
13 Jul 21

Could You Be a Part of the Esteemed International Performance Marketing Awards Judging Panel?

  • Newsdesk
13 Jul 21

WTF is a Customer Sandwich?

  • WTF series
13 Jul 21

How to Use Chatbots to Drive Sales on a CPA

  • Newsdesk
12 Jul 21

Five Ways for SMEs to Make the Most of Programmatic Campaigns

  • Programmatic Advertising
9 Jul 21

Cookie Update: Research Finds Top 100 Websites in UK, US and AUS Largely Depend on Third-Party Cookies

  • Data Collection
8 Jul 21

Putting Publisher Partnerships at the Heart of the ‘New Normal’

  • Strategies for Advertisers
8 Jul 21

The Publisher Diaries: Valeria Toscana

  • Performance Marketing
6 Jul 21

Embracing OKR Culture to Encourage Innovation

  • Strategies for Advertisers
6 Jul 21

Securing the Foundations of the Affiliate Channel

  • Affiliate Marketing
5 Jul 21

Submit Your Entries for the International Performance Marketing Awards

  • Newsdesk
5 Jul 21

WTF is Responsible Marketing?

  • Performance Marketing
5 Jul 21

How to Improve Customer Retention with Performance Marketing

  • Affiliate Marketing
2 Jul 21

The Demand for Talent in the Performance Marketing Industry

  • Opinion
1 Jul 21

The Rise of CRO vs CXO

  • Opinion
1 Jul 21

Movers and Shakers: June 2021

  • Newsdesk
30 Jun 21

The Publisher Diaries: Jonny Matthews

  • Q&As
29 Jun 21

At This Pivotal Moment, Let’s Build a More Valuable and Accountable Ad Industry

  • Opinion
28 Jun 21

WTF is Dynamic Creative Optimisation?

  • WTF series
28 Jun 21

Google’s Decision to Extend Third-Party Cookie Deprecation to 2023 – What Does it Mean?

  • Opinion
25 Jun 21

11 Affiliate Marketing Strategies That Will Drive More Sales in 2021

  • Affiliate Marketing
25 Jun 21

Cookie Update: Research Results Reveal What Senior Marketers Really Think of Privacy Updates

  • Data Collection
24 Jun 21

Going Green: Reducing Environmental Impact With SEO

  • SEO
23 Jun 21

A Celebration of Innovation: The Winners of the 2021 Performance Marketing Awards

  • Newsdesk
22 Jun 21

The Advertiser Diaries: Carolina Paradas

  • Q&As
22 Jun 21

Are Users as Worried About Third-Party Data as We Think?

  • Data-Based Marketing
21 Jun 21

WTF are Non-Fungible Tokens?

  • Strategies for Advertisers
21 Jun 21

Strong Results for Impact and its Partner Agencies at the PMAs

  • Q&As
18 Jun 21

Register to View the Performance Marketing Awards

  • Newsdesk
17 Jun 21

PI LIVE London 2021: Speaker Submissions are Open

  • PI LIVE
16 Jun 21

The Importance of Deeply Understanding the Marketing Mix

  • Q&As
15 Jun 21

The Publisher Diaries: Yasmeen Lubbock

  • Q&As
15 Jun 21

Performance Marketing: The Enigma of the C-Suite

  • Opinion
14 Jun 21

What is the Biggest Obstacle in Affiliate Marketing for Voucher Publishers?

  • Q&As
14 Jun 21

WTF is a CLO?

  • Affiliate Marketing
  • Partner Content
14 Jun 21

Why Go-To Market Success Depends on Early SEO Action

  • SEO
11 Jun 21

How Publishers’ First-Party Data has a Positive Impact on Brand Metrics

  • Case Studies
11 Jun 21

Impact’s PX 2021 Puts Partnerships in the Spotlight After a Year of Growth

  • Newsdesk
  • Partner Content
10 Jun 21

What Does Apple’s ATT Framework Mean for the Performance Industry?

  • Opinion
10 Jun 21

Last Chance to Get Your Voice Heard – PMA Industry Choice Voting Closes Today!

  • Newsdesk
10 Jun 21

Why Would you Want to Give Up a £1m Marketing Budget?

  • Q&As
  • Partner Content
9 Jun 21

Instagram Launch Native Affiliate Programme

  • Affiliate Marketing
9 Jun 21

Time for Advertisers to Step Up and Go Affiliate?

  • Affiliate Marketing
9 Jun 21

The Advertiser Diaries: Stephon Anthony

  • Affiliate Marketing
8 Jun 21

New Chrome Extension to Discover Affiliates

  • Affiliate Marketing
  • Partner Content
8 Jun 21

Performance Marketing Awards 2021: Meet the Rising Stars and Cast Your Vote!

  • Newsdesk
7 Jun 21

An Introduction to Affiliate Marketing for Advertisers

  • Affiliate Marketing
7 Jun 21

WTF is a Curated Marketplace?

  • Performance Marketing
7 Jun 21

Make Your Vote Count at the Performance Marketing Awards

  • Affiliate Marketing
4 Jun 21

Can You Determine a Best in Class Performance Marketing Campaign?

  • Newsdesk
3 Jun 21

Integrations are a Partner Marketing Requirement

  • Opinion
3 Jun 21
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