Who we are

We’re PerformanceIN, we connect and engage with the performance marketing community whilst facilitating industry debate, education and rewarding innovation, success and best practice.

With its roots way back to 2001, PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters and trends in the measurable side of marketing.

What is performance marketing? Many definitions exist, we conform to:

“Marketing that is measured, and when rewarded, is done so on a predetermined action.”

Our mission

“We are a publisher and curator of content and events, focused on maximising the potential of performance marketing.”

Where we fit in

We have a team of in-house journalists ready to be the first to report on developments within performance marketing, with our lines of communication always open to opinion and submissions from experts within the space. We welcome your content submissions which can be sent in via our Typeform.

Our team also work in collaboration with key industry stakeholders to bring you regular supplements, roundtables, webinars and research, all of which are available to download for free. To keep it that way, we do work with sponsors on some pieces of editorial. Our commitment to the reader entails letting them know whenever this happens.

Our live events

We celebrate excellence in performance marketing by hosting the industry’s annual awards, now in its 12th year and offering coverage to the parties that drive innovative campaigns. On a global scale the International Performance Marketing Awards take place in October, covering key regions including Europe, US, LATAM, APAC and MENA.

Since 2007 we’ve curated more than 20 large scale 2-day conferences where the global industry comes together – over a beer or two – to debate and influence the evolution of performance marketing.

The team

PerformanceIN was founded by Matthew Wood over 10 years ago. We’re a passionate team of 12 working across content, sales, marketing, design and event management, based in the amazing City of Bristol, UK.

Say hello

If you have any further questions about PerformanceIN – the mission statement, upcoming features, events or information on how to get involved as a contributor or sponsor – we’re here to help and would love to hear from you.

The Professional Publishers Association Member