Biddable Media Data-Based Marketing

Does Data Hinder Creativity? Almost Half of CMOs Seem to Think So…

• Newsdesk

16 May 22

Don’t Get This Confused – Segmentation vs Personalisation

• Opinion

16 Mar 22

Are Users as Worried About Third-Party Data as We Think?

• Opinion

21 Jun 21

WTF is Digital Identity?

• WTF series

06 Apr 21

Google Has Started Trialling FLoC – Its Alternative to Cookies

• Data-Based Marketing

31 Mar 21

WTF is Monte Carlo Simulation?

• WTF series

09 Mar 21

WTF Are Spy Pixels, and WTF Do You Think About Them?

• Data Collection

01 Mar 21

Sentiment Analysis: the Key to Effectively Engaging Customers

• Data-Based Marketing

03 Feb 21

Marketers Using AI/Personalisation Exceeding Revenue Goals by 30%

• Performance Marketing Technology

19 Mar 20

When Data is King, Marketers Need to Look Beyond the Walled Gardens

• Data-Driven Marketing

23 Jan 19

Google Fined £44 Million for Breaching GDPR Rules

• Data Collection

22 Jan 19

Why Big Online Retail Events Mean More than Just Short-Term Success

• Affiliate Marketing

09 Nov 18

Can Facebook’s Solution Really Save Cookie-Based Ads?

• Affiliate Marketing

06 Nov 18

How Predictive Analytics is Forcing Marketers to Adapt

• Lead Generation

10 Oct 18

Advanced TV – the Programmatic TV Buying of Tomorrow

• Programmatic Advertising

03 Aug 18

SMEs to Use Data to Inform Marketing Decisions Post-Brexit

• Data-Driven Marketing

11 Jul 18