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Biddable Media Data-Based Marketing

Does Data Hinder Creativity? Almost Half of CMOs Seem to Think So…

  • Newsdesk
16 May 22

Don’t Get This Confused – Segmentation vs Personalisation

  • Opinion
16 Mar 22

Are Users as Worried About Third-Party Data as We Think?

  • Opinion
21 Jun 21

WTF is Digital Identity?

  • WTF series
06 Apr 21

Google Has Started Trialling FLoC – Its Alternative to Cookies

  • Data-Based Marketing
31 Mar 21

WTF is Monte Carlo Simulation?

  • WTF series
09 Mar 21

WTF Are Spy Pixels, and WTF Do You Think About Them?

  • Data Collection
01 Mar 21

Sentiment Analysis: the Key to Effectively Engaging Customers

  • Data-Based Marketing
03 Feb 21
Marketers Using AI/Personalisation Exceeding Revenue Goals by 30%

Marketers Using AI/Personalisation Exceeding Revenue Goals by 30%

  • Performance Marketing Technology
19 Mar 20

When Data is King, Marketers Need to Look Beyond the Walled Gardens

  • Data-Driven Marketing
23 Jan 19

Google Fined £44 Million for Breaching GDPR Rules

  • Data Collection
22 Jan 19

Why Big Online Retail Events Mean More than Just Short-Term Success

  • Affiliate Marketing
09 Nov 18

Can Facebook’s Solution Really Save Cookie-Based Ads?

  • Affiliate Marketing
06 Nov 18

How Predictive Analytics is Forcing Marketers to Adapt

  • Lead Generation
10 Oct 18

Advanced TV – the Programmatic TV Buying of Tomorrow

  • Programmatic Advertising
03 Aug 18

SMEs to Use Data to Inform Marketing Decisions Post-Brexit

  • Data-Driven Marketing
11 Jul 18
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