What is data collection? How should you be using first party data? How will GDPR affect your performance marketing business? Here you'll find the answers to these and other questions from a vault of articles written by data collection experts and your peers in the affiliate and performance marketing industry. Understand the difference between how qualitative data is collected and used, advice on data quality, data research and data collection methods that you can use on your website, social media activity, retargeting, and CRM / email marketing efforts. A number of case studies from collaborative publisher and advertiser campaigns can also be discovered that have increased ROI, AOV and profits from the channel, the use of the website search feature is encouraged.