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The Regulars PI Column

The Next Phase of Influencer Strategy Through Affiliate

  • PI Column
08 Jan 20

Performance Marketing Q4 Planning: Five Tips for a Successful Quarter

  • PI Column
25 Sep 19

Back to Basics: Fundamentals of Creating & Growing Partnerships

  • PI Column
18 Sep 19

Talent in the Affiliate Industry, Are We Running Out?

  • PI Column
26 Jun 19
Performance Marketing in USA

Going Stateside: Top Tips for Entering a New Market

  • PI Column
11 Jun 19

What You’ve Done to Get Here, Won’t Get You Where You Need to be Tomorrow

  • PI Column
22 May 19

The Do’s & Don’t’s of Affiliate Newsletters

  • PI Column
24 Apr 19

Top Tips to Building a Healthy and Long-Term Affiliate Programme

  • PI Column
17 Apr 19

Affiliate Marketing: How Can We Hire People if No-One Knows What We Do?

  • PI Column
03 Apr 19

Are You an Affiliate Marketing Insider?

  • Affiliate Marketing
31 Jan 19

Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

  • Affiliate Marketing
14 Jan 19

Why Customer Experience Still Underlines Performance Marketing Success

  • PI Column
05 Oct 17

Helen Southgate: Why Don’t More Women Speak at Marketing Conferences?

  • PI Column
08 Mar 17

Suzie Rafla: Talk about Lead Generation for What It Is – a KPI, Not a Channel

  • PI Column
01 Feb 17

Are the Wrong KPIs Hurting Your Affiliate Programme’s Profitability?

  • Affiliate Marketing
13 Jan 17

Matt Bailey: The Era of ‘Super Affiliates’ and What it Means for Networks

  • PI Column
01 Dec 16
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