The Regulars PI Column

The Next Phase of Influencer Strategy Through Affiliate

• PI Column

08 Jan 20

Performance Marketing Q4 Planning: Five Tips for a Successful Quarter

• PI Column

25 Sep 19

Back to Basics: Fundamentals of Creating & Growing Partnerships

• PI Column

18 Sep 19

Talent in the Affiliate Industry, Are We Running Out?

• PI Column

26 Jun 19

Performance Marketing in USA

Going Stateside: Top Tips for Entering a New Market

• PI Column

11 Jun 19

What You’ve Done to Get Here, Won’t Get You Where You Need to be Tomorrow

• PI Column

22 May 19

The Do’s & Don’t’s of Affiliate Newsletters

• PI Column

24 Apr 19

Top Tips to Building a Healthy and Long-Term Affiliate Programme

• PI Column

17 Apr 19

Affiliate Marketing: How Can We Hire People if No-One Knows What We Do?

• PI Column

03 Apr 19

Are You an Affiliate Marketing Insider?

• Affiliate Marketing

31 Jan 19

Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

• Affiliate Marketing

14 Jan 19

Why Customer Experience Still Underlines Performance Marketing Success

• PI Column

05 Oct 17

Helen Southgate: Why Don’t More Women Speak at Marketing Conferences?

• PI Column

08 Mar 17

Suzie Rafla: Talk about Lead Generation for What It Is – a KPI, Not a Channel

• PI Column

01 Feb 17

Are the Wrong KPIs Hurting Your Affiliate Programme’s Profitability?

• Affiliate Marketing

13 Jan 17

Matt Bailey: The Era of ‘Super Affiliates’ and What it Means for Networks

• PI Column

01 Dec 16