The Regulars PI Column

Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

• Affiliate Marketing

14 Jan 19

Why Customer Experience Still Underlines Performance Marketing Success

• PI Column

05 Oct 17

Helen Southgate: Why Don’t More Women Speak at Marketing Conferences?

• PI Column

08 Mar 17

Suzie Rafla: Talk about Lead Generation for What It Is – a KPI, Not a Channel

• PI Column

01 Feb 17

Are the Wrong KPIs Hurting Your Affiliate Programme’s Profitability?

• Affiliate Marketing

13 Jan 17

Matt Bailey: The Era of ‘Super Affiliates’ and What it Means for Networks

• PI Column

01 Dec 16

Anthony Clements: Why Technology is the Real Problem for Ad Blockers

• The Regulars
• Partner Content

03 Nov 16

Dan Cohen: Price Comparison Sites, the CMA & the Issue of Transparency

• PI Column

18 Oct 16

Helen Southgate: What the Energy Sector’s Reform Means for Affiliate Marketing

• Affiliate Marketing

23 Aug 16

Robert Glazer: Why the Performance Fee Model Is On Its Way to Extinction

• Affiliate Marketing

01 Aug 16

Matthew Wood: Is Ethical Affiliate Marketing at Risk of Being Usurped?

• Affiliate Marketing

27 Jul 16

Dan Cohen: The UK’s Performance Marketing Sector Post-Brexit

• Affiliate Marketing

07 Jul 16

Matt Bailey: The Great Voucher Code Swindle

• Affiliate Marketing

15 Jun 16

Dan Cohen: Could Today’s Startups Solve Tomorrow’s Traffic Source Drought?

• Affiliate Marketing

08 Jun 16

Helen Southgate: Are Publishers Right to ‘Name and Shame’ Their Ad-Blocking Audiences?

• Affiliate Marketing

25 May 16

David Parkinson: ‘Less Social Confetti, Quality is Everything’

• Paid Social

03 Jul 15