The US Partnership Awards were established with three core disciplines in mind: affiliate and partner marketing, influencer partnerships, performance marketing and performance-based partnerships.

Last night, the winners of the inaugural awards were announced, and Sony Hall, New York was full of partnership professionals celebrating their success.

The powerhouse judging panel of industry leaders selected a roster of winners who have succeeded in navigating paths forward through a year which has continuously thrown challenges at them, with energy prices rising and the continued fallout effects of the pandemic.

Who secured an award? secured the gold trophy in three categories – Best Data Innovation, Shiny & New – Most Innovative Technology, and The Hookup – Best Tech for Customer Experience. Both the platform, as well as its advancement, were commended, along with the teams’ ability to support native affiliate programmes, and content creator campaigns.

Taking home the Diversity, Equity and Inclusion Industry Champion award was nate, with its first annual ‘nate True Colors campaign’ to celebrate Pride month. Judges were delighted with the fact that every aspect of the campaign was intentional, and the great care and meticulous planning shown made the messaging that much more attention-grabbing across the board.

MAC, Afterpay, and Rakuten Advertising were awarded the trophy for Best Performance-Based Partnership, for their campaign, which demonstrated well-thought-out opportunities, set goals, and aggressive but doable target metrics.

Finally, taking home the first ever trophy in the USPA One to Watch category is ‘superstar-in-the-making’ Isabella Muggeo, Associate Account Manager at The One to Watch judges were especially impressed by her fresh perspective and outside-the-box thinking, awarding her the accolate based on her being a no-fear self-starter.

Check out the full list of winners, and find out more as to why the judges selected them in the Book of the Night.

Save the date for 2023

If you want to showcase your company’s efforts and secure a USPA for yourself, you’ll be pleased to hear that the awards will be returning in 2023.

Taking place in Miami on April 3rd, amidst the excitement of PI LIVE Miami 2023, the US Partnership Awards will take place at the Hyatt Regency.

Downloading the Book of the Night will guide you towards understanding what the future USPA judging panel will be looking for when scoring next year’s entries. It’s not too early to start clearing a space on your shelf for your very own US Partnership Marketing Award!

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