As we hunker down into wintery Q4, we couldn’t think of a finer way to celebrate this year’s successes and triumphs than last night’s Global Performance Marketing Awards, held in the stunning Georgian splendor of Covent Garden’s De Vere Grand Connaught Rooms.
It was the perfect opportunity to acknowledge and applaud the industry’s key players, brightest minds, and strongest teams – those providing inspiration and innovation to the rapidly evolving performance sphere. And what a spectacular round of winners we saw this year!
Who took home the trophies?
Rakuten racked up the most trophies of the evening, earning a staggering seven awards. Their five-party super partnership – involving MyAmexShopping, Shinhan Bank, luxury retailer 24S, and K-pop band, BTS – won two trophies alone. Judges commended the “creative and out of the box thinking” of this multifaceted partnership.
Rakuten also wooed judges in their entry for Best Innovation, with one judge commenting, “This is one of the most innovative entries I’ve seen.” And they proved able to connect with the younger generation, winning Best Social Commerce Campaign and Best Loyalty Partnership for their authentic partnerships with K-pop stars and Student Beans that tapped into the Gen Z market.
impact.com were also prominent champions, taking home three awards across multiple categories. Judges praised their technological innovation, and they stood victorious for the Best Performance Marketing Technology award.
Who came out best in brand new categories?
This year’s ceremony presented nine new, exciting awards up for grabs. Etsy and TikTok seized the trophy for Most Creative Partnership and judges admired their effort to “keep human connection at the heart of commerce.”
TopCashback won the award for Performance Marketing Team of the Year for their fair, egalitarian and communicative approach to teamwork.
And UpSellit took home the trophy for Best Tech Publisher – their excellent service “impressed judges in a competitive category.”
The Book of the Night is available for you to download and peruse at your own leisure, featuring an extensive list of the night’s champions, their winning projects, and the judge’s comments. It’s an inspiring and necessary read as we head towards a new year of progression and innovation.
Save the date
We are thrilled to announce our 2023 US Partnership Awards, where we’ll be heading to Miami for April 3rd to recognise and reward the best work within the Partner, Affiliate and Influencer Marketing industry. Download the Entry Kit now to find out steps-to-enter, judge’s advice, mistakes to avoid, and entry criteria to score top marks and earn yourself a win like last night’s top dogs.
