Mobile News

By Simon Holland 9 hours ago
Mobile app development company Distinction is the subject of an acquisition by travel publisher Skyscanner. The 30-strong team of designers and developers will be integrated with Skyscanner’s own in-house mobile team as the travel comparison site looks to take ...
By Pieter Mees 1 day ago
2014 is the year that we are expected to consume more digital than TV content. A lot of this will be video: A recent Cisco report estimated that IP video will account for 79% of all consumer internet traffic by ...
By Richard Towey 1 week ago
Advertisers are being pushed to dedicate more of their finances to search advertising as a result of rising click volumes across key search engines. A report from digital marketing agency RKG highlights a 27% rise in US paid search spend ...
By Simon Holland 2 weeks ago
Almost six months after launching Audience Network to a limited demographic at its F8 conference, Facebook has extended the ad service to marketers worldwide. In the same way as Atlas lets desktop and mobile sites run ads outside of Facebook ...
By Simon Holland 2 weeks ago
Mobile advertising technology company Fyber, formerly Sponsorpay, has been purchased by RNTS Media in a cash and stock transaction. Fyber will line up as a subsidiary of global media company RNTS that will have little impact on the firm’s ...
By Andrew Goode 2 weeks ago
On track to grow 96 per cent this year, mobile advertising is thriving and it is expected that UK advertisers will funnel over £2billion into mobile advertising in 2014. For a couple of years now, the choice between in-app and ...
By Simon Holland 2 weeks ago
Online deal site Groupon has announced Snap, a new mobile app that directly competes with cashback publishers. Groupon Snap lets consumers earn money from the items they purchase. The app requires shoppers to buy a listed item and then take ...

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