Mobile News

By Mark Jones 1 day ago
Digital advertising firm Rubicon Project has announced the launch of its Mobile Native Ad Server - a joint venture with InMobi which enables publishers to deliver native ad campaigns alongside their indirect buys. The supply-side platform will give publishers and app ...
By Mark Jones 1 week ago
Following on from Helen Southgate’s piece on the affiliate longtail, which sparked debate amongst some of our readers, rival network Affiliate Window announced the launch of a new ‘assist’ commission model for longtail publishers. The group argued that a “one-size-fits-all” ...

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