Mobile News

By Mark Jones 16.11.15
Performance advertising company Matomy Media Group has today (November 16) announced the acquisition of New York-based programmatic video ad specialist Optimatic, in a deal worth over $25 million. The partnership adds a new string to the bow of Matomy’s ad ...
By Mark Jones 13.11.15
An infographic released by AdRoll dives into the world of Facebook retargeting, looking at trends and performance benchmarks from over 55,000 campaigns run on the platform between July 2014 - June 2015, responsible for a total 37 billion impressions worldwide. The ...

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