Mobile News

By Andrew Buckman 3 days ago
Mobile marketing is reaching adolescence in some sectors, the telephone and the tablet are pretty much established as firm anchors in the relationship between a brand and its customers. I’m comparing this to adolescence because we’re still in ...
By Mark Jones 1 week ago
Publisher Innovation debuts at the Performance Marketing Insights: London conference and exhibition next week, shining a light on some of the most forward-thinking names to spring into the affiliate marketing space over the last year. Four companies have been invited ...
By Richard Towey 1 week ago
In-store trials of Near Field Communication (NFC) technology are spreading like wildfire as offline retailers attempt to piggyback on the latest natural pairing of technology and tradition.  Crazes like showrooming - the practice of browsing for and testing products in-store before ...
By Simon Holland 1 week ago
Mobile app development company Distinction is the subject of an acquisition by travel publisher Skyscanner. The 30-strong team of designers and developers will be integrated with Skyscanner’s own in-house mobile team as the travel comparison site looks to take ...
By Pieter Mees 1 week ago
2014 is the year that we are expected to consume more digital than TV content. A lot of this will be video: A recent Cisco report estimated that IP video will account for 79% of all consumer internet traffic by ...
By Richard Towey 2 weeks ago
Advertisers are being pushed to dedicate more of their finances to search advertising as a result of rising click volumes across key search engines. A report from digital marketing agency RKG highlights a 27% rise in US paid search spend ...

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