Mobile News

By Mark Jones 5 days ago
YouTube has rolled out new interactivity to its TrueView video ad offerings, including click to purchase. Developing on its release of ‘cards’ only last month, which gave video ads capacity for extra information, ‘TrueView for Shopping’ allows advertisers to add ...
By Mark Jones 1 week ago
Programmatic bidding in 2015 remains a consistently competitive arena across verticals within EMEA, but recent adoption from the Americas and APAC could form a more rounded global marketplace. According to Turn’s ‘Advertising Intelligence Report’, spend on new channels has shot ...
By Mark Jones 1 week ago
This week saw Performance Marketing Insights announce a keynote speaker and full agenda ahead of its Berlin conference. Content marketing has a firm presence on the renewed lineup, with headline act, “marketing technologist” Michael King, set to blow open brands’ ...

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