Mobile News

By Matt Swan 17 hours ago
Affiliate Window’s mobile data is drawn from over 3.5 million network transactions each month across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, British Telecom and ...
By Mark Jones 6 days ago
Commuters in London are to be targeted with branded messages directly to their smartphones, as 500 buses in the capital are equipped with bluetooth ‘iBeacon’ technology. Developers Exterion Media and proximity marketing specialist Proxama are attempting to target a potential ...
By Amo Sokhi 6 days ago
With the recent updates from Google regarding mobile, and the ever-increasing mobile visitors driven by cheaper and more accessible 3G and 4G networks marketing managers are experiencing on site, it's a good time to seriously consider what level of ...
By Michael McVeigh 1 week ago
There are two fundamental variables that marketers need to identify prior to embarking on the journey, or rather odyssey, of solving for multichannel attribution. Even more importantly, there is one critical first step necessary to succeeding at the effort. Before ...
By Assaf Suprasky 2 weeks ago
The programmatic advertising phenomenon, already widely accepted in the US and Western European markets, is global and irreversible. Programmatic advertising technologies are reshaping the way digital media inventory is bought and sold. Programmatic advertising has evolved from being a novelty ...

Around the World

more