Mobile News

By Simon Holland 4 hours ago
Demand for tablets is declining in Europe as new figures from market intelligence provider International Data Corporation (IDC) reins in future estimates. For Europe and North America, IDC has forecasted growth of 0% over 2014 for tablets and two-in-one devices ...
By Simon Holland 3 days ago
Visual analytics platform Curalate has taken the wraps off Like2Buy, a new tool that can turn an Instagram feed into a virtual product catalogue for online retailers. Like2Buy links photos from a brand’s Instagram account to products that can ...
By Richard Towey 3 days ago
The vast majority of consumers view discounts as the number one benefit of signing up to a company’s email service, according to new research. Insights courtesy of email marketing provider BlueHornet Networks shows that over 80% of subscribers pledge ...
By Simon Holland 5 days ago
Apple has announced a number of new advertising formats for its iOS mobile operating system as part of the iAd platform. The two new ads, a full-screen interstitial banner and a pre-roll video, have been developed by Apple to bring ...
By Richard Towey 5 days ago
Marketers predicting that smartphones and tablets are behind the “second screen” phenomenon have been implored to think again. According to a recent consumer survey from digital ad solutions provider YuMe, laptops are the device of choice for 54% of all ...
By Simon Holland 1 week ago
In Opera Software’s latest set of financials, the web browser company revealed that its mobile advertising platform Opera Mediaworks comprised 51% of the entire business’ revenues. When sectioning off Opera MediaWorks’ revenues from parent Opera Software’s total revenues ...

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