Mobile News

By Adele MacGregor 3 days ago
Californian startup PocketMath, a self-service mobile demand side ad platform, has gained $10 million in Series A funding from the Venture Capitol (VC) department of Japanese e-commerce company Rakuten. PocketMath allows anyone to place ads using a real-time bidding (RTB ...
By Adele MacGregor 3 days ago
San Francisco based shopping app Wanelo has announced the launch of its “Buy on Wanelo” button, giving consumers the opportunity to buy directly within the app from over 200 brands. Touted as “a mall on your phone”, Wanelo has attracted ...
By Adele MacGregor 1 week ago
Smartwatch Pebble has welcomed PayPal to its growing selection of apps, making payment possible without reaching for a phone or wallet. Users are able to check-in to pay or complete a transaction with a dedicated payment code at participating US ...
By Mark Jones 1 week ago
Christmas always comes early for marketers, and with Black Friday and Cyber Monday just around the corner, it’s been a charged week for news at PerformanceIN.   Mobile marketing Mobile has been a strong theme throughout the last seven days ...
By Ben Walmsley 1 week ago
2015 is going to be a huge year for online advertising, with marketers getting behind this medium like never before. UK digital ad spend increased 16.6% year-on-year in 2014 and this exceptional growth is expected to escalate throughout the ...
By Adele MacGregor 1 week ago
Luxury lifestyle brand Michael Kors has debuted it’s Instagram “shoppable” service in an attempt to marry marketing with direct sales. Users can “shop” on the brand's Instagram page by signing up on michaelkors.com with an email address and ...
By Adele MacGregor 1 week ago
Confidence in mobile commerce is on the rise with almost half (42%) of online consumers completing  financial and travel purchases via smartphones and tablets and over half (54%) booking hotels via mobile devices, according to a joint study by Unique ...

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