Mobile News

By Richard Towey 3 days ago
New York ad tech firm AppNexus has put some of its recent $100 million cash injection towards a deal for MediaGlu, a specialist provider of cross-device insights. With months to go until a potential float on the stock exchange, AppNexus ...
By Adele MacGregor 3 days ago
Boston-based mobile programmatic advertising startup Adelphic has raised $11 million in Series-B funding. The funding round was led by Blue Chip Venture Company and featured existing investors Matrix Partners and Google Ventures, who have contributed to the startup’s total investment ...
By Mark Jones 3 days ago
With the end of 2014 fast approaching, PerformanceIN got a bit a misty-eyed and reflected on a year of performance marketing news and features, produced by our in-house team and ever-growing network of expert guest contributors. We couldn’t let our ...
By Adele MacGregor 4 days ago
Marketers are oblivious to the costs and implications of hacking and fraud to their organisations during the holiday season, a new survey has revealed. Balancing fraud prevention while maintaining effective marketing efforts in the run up to the holidays is ...
By Mark Jones 5 days ago
As 2014 draws to a close, it's finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.  Seeing the opportunity to look back on fond memories, we'll be rolling out a series of top-10 lists for our most-read articles ...
By Richard Towey 6 days ago
US programmatic video platform BrightRoll Inc. is officially under the ownership of Yahoo as of this week. Yahoo announced back in November that it would be moving ahead with a purchase for the San Francisco-headquartered outfit to enhance its own ...
By Matt Swan 1 week ago
Previously we provided five predictions for Black Friday/Cyber Monday. Having analysed the results across the network, we are now in a position to see how accurate those predictions were… New advertisers getting involved There were a number of new ...

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