Performance Marketing News

By Simon Holland 14 hours ago
Interactive Advertising Bureau (IAB) in the US has formed a new research and development facility for the digital media and marketing industries. IAB Technical Laboratories will be a non-profit consortium that has been tasked with producing and helping companies implement ...
By Simon Holland 1 day ago
Accelerize New Media’s digital marketing software division Cake has introduced two separate analytics products for advertisers and networks. Cake for Advertisers is a new software as a service (Saas) platform that aims to bring the tracking, attribution and optimisation ...
By Simon Holland 1 day ago
A patent has been awarded to consumer intelligence firm Return Path for its advanced method of measuring when an email reaches its proper destination. With U.S. Patent #8,719,356 B2, Return Path can tot up the percentage of ...
By Simon Holland 1 day ago
US-based Sharethrough has announced a new round of funding for its native advertising technology, led by UK satellite television company British Sky Broadcasting. Sky has decided to invest $5 million in Sharethrough after a partnership last year that saw native ...
By Martyn Bentley 1 day ago
Chango's regional vice president UK and real-time advertising expert, Martyn Bentley, goes back to the programmatic starting line to clear up some misconceptions about the process. Join Martyn himself and a panel of industry experts at Performance Marketing Insights ...

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