Performance Marketing News

By Mark Jones 9 hours ago
For a marketer, the devil is in the detail when ensuring a campaign is successful and for this reason it is important to plan for the future.  How far ahead is sufficient for a marketing strategy though? Are you already ...
By Mark Jones 10 hours ago
We were celebrating last week as the Affiliate Marketing industry entered into its 20th year. While the exact date it started is a matter of dispute, 2014 marks 20 years since William Tobin of PC Flowers & Gifts started applying technology ...
By Simon Holland 3 days ago
San Francisco-based ad management software firm WideOrbit has snapped up Admeta, a programmatic sell-side platform. WideOrbit intends to use Admeta features such as artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID in ...

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