Performance Marketing News

By Simon Holland 9 hours ago
Data company eClerx hopes to take away some of the “heavy lifting” from marketers by launching its Digital Analytics & Reporting Solution. Data science can be a time-consuming affair for marketers that are seeking real-world customer insights for a new campaign ...
By Mark Jones 9 hours ago
An article written last week by Deirdre Mills, head of product marketing at real time and personalised video company SundaySky, highlighted the conflicting relationship between the consumer's increasing want for individually tailored communications, and their continuing desire to protect ...
By Tink Taylor 13 hours ago
Many marketers are afraid of sending too many emails to their customers, for fear they will get a reputation for sending out ‘spam’. Despite the number of sophisticated email marketing platforms out there, there are a surprising number of marketers ...
By Simon Holland 14 hours ago
Demand for tablets is declining in Europe as new figures from market intelligence provider International Data Corporation (IDC) reins in future estimates. For Europe and North America, IDC has forecasted growth of 0% over 2014 for tablets and two-in-one devices ...
By Mark Jones 15 hours ago
From the 'Your Week in Performance Marketing' Newsletter   It was only been a four day working week for those of us in the UK, but it did not reflect on the quality of content at PerformanceIN, with a wealth of ...
By Richard Towey 3 days ago
Web analytics provider Cxense has shared details of triple-digit growth and an expansion of its New York offices after seeing a surge in demand for its publisher and advertiser solutions. Based in NYC’s Rockefeller Center but with offices in ...
By Per Pettersen 3 days ago
Is a Shift to Big Data Performance Marketing the Cure? Every marketing programme experiences a few growing pains in their lifetime. These are moments of opportunity to re-examine the status quo and re-energise your campaigns. Affiliate marketing is no different ...

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