Performance Marketing News

By Mark Jones 5 hours ago
Think ‘ad avoidance’ and in the current climate you might think ad blocking, but a new study by mobile ad network BuzzCity has revealed the evasive behaviour is prevalent on both digital and traditional channels. Issued in the wake of ...
By Mark Jones 5 days ago
Google has announced a new method of mobile publishing which will dramatically decrease page-load time in the ongoing fight against ad-blocking. The project, Accelerate Mobile Pages (AMP), could see the average page-load speed of mobile articles drop from eight seconds ...

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