Performance Marketing News

By Judge Graham 9 hours ago
One of the challenges CMOs and marketing executives are currently faced with is how to get a handle on the way PPC campaigns are structured. Some consider it tedious, others feel they lack a clear starting point or strategic direction ...
By Richard Towey 1 day ago
Nearly one year after zanox AG completed the acquisition of UK affiliate network Affiliate Window, the pair have announced plans to bring both entities under one roof. Recognised as major force in performance under its own heading, zanox is bringing ...
By Mark Jones 1 day ago
Your company website is one of the most important opportunities you have to convey the story of your brand. But as no one will be familiar with its original creators, it often makes sense to relinquish control of your brand ...
By Robert Davinson 1 day ago
February 2011 is perhaps the starting point for any discussion of the current role of content in performance marketing. Google’s then roll out of the Panda update was the search giant’s first systemic step towards emphasising the value ...
By Mark Jones 1 day ago
Acquisitions tend to make a tremor in this industry, so it was no surprise that when Rakuten announced the acquisition of cashback company Ebates for $1 billion in cash last Tuesday more than a few eyebrows were left suspended. The ...

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