Performance Marketing News

By Adele MacGregor 2 days ago
Smartwatch Pebble has welcomed PayPal to its growing selection of apps, making payment possible without reaching for a phone or wallet. Users are able to check-in to pay or complete a transaction with a dedicated payment code at participating US ...
By Mark Jones 2 days ago
Christmas always comes early for marketers, and with Black Friday and Cyber Monday just around the corner, it’s been a charged week for news at PerformanceIN.   Mobile marketing Mobile has been a strong theme throughout the last seven days ...
By Ben Walmsley 2 days ago
2015 is going to be a huge year for online advertising, with marketers getting behind this medium like never before. UK digital ad spend increased 16.6% year-on-year in 2014 and this exceptional growth is expected to escalate throughout the ...
By Adele MacGregor 4 days ago
Fraud in video advertising is higher than display with an average of 15% of all impressions from branded clips being obtained via unscrupulous methods. That’s according to Integral Ad Science’s Q3 2014 Media Quality Report, which states that impressions from ...

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