Performance Marketing News

By Mark Wrighton 1 day ago
Over the past five years, the mobile revolution has been well documented and explosive in nature. There are currently over 1.9 billion smartphone users globally and 33.4% of all web pages are served to mobile devices. Impressive figures ...
By Bobby Emamian 5 days ago
When tech giant Gryzzl sent hundreds of potential customers personalised gifts with the intention of winning them over in a fight for brand loyalty, the tactic backfired because the company used the consumers’ emails and text messages to figure out ...

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