Performance Marketing News

By Mark Jones 21 hours ago
Publisher Innovation debuts at the Performance Marketing Insights: London conference and exhibition next week, shining a light on some of the most forward-thinking names to spring into the affiliate marketing space over the last year. Four companies have been invited ...
By Richard Towey 23 hours ago
In-store trials of Near Field Communication (NFC) technology are spreading like wildfire as offline retailers attempt to piggyback on the latest natural pairing of technology and tradition.  Crazes like showrooming - the practice of browsing for and testing products in-store before ...
By Catharina Zientz 1 day ago
In the third part of this series, 'A Publisher's Guide to Expansion', Head of Fashionchick International Catharina Zientz explains reflects on some of the biggest challenges they faced moving into the British market. Catch up with the Fashionchick team ...
By Simon Holland 1 day ago
Mobile app development company Distinction is the subject of an acquisition by travel publisher Skyscanner. The 30-strong team of designers and developers will be integrated with Skyscanner’s own in-house mobile team as the travel comparison site looks to take ...

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