Performance Marketing News

By Pippa Chambers 6 hours ago
Overcoming a history of preconceptions  to becoming a multi-billion pound global industry, affiliate marketing has come a long way over the past two decades. It is widely thought that 2014 marks the 20th anniversary of affiliate marketing. This date reflects ...
By Mark Jones 5 days ago
Affiliate programme management agency Schaaf-PartnerCentric yesterday announced the acquisition of Paulson Management Group, Inc. Thrilled to announce the new deal with PMG president Heather Paulson, Schaaf-PartnerCentric ceo Brook Schaaf said; “We have had good conversations with her team and clients ...
By Richard Towey 1 week ago
New research has questioned whether single-source attribution models really are at risk of dying out in the US as advertisers pursue their interest in the multi-touch approach. Fresh insights from Affiliate Window, the global performance marketing network, suggest that at ...
By Simon Holland 1 week ago
New York-based Columbia Business School has discovered which mobile display ads are the most effective as part of its new study into the channel. As part of the paper, Columbia pushed American consumers with mobile ads containing over 50 products ...

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