Performance Marketing News

By Simon Holland 3 minutes ago
Forget real-time bidding, video advertising is the new must-have technology this year as Ooyala, backed by Telstra, makes a play for London-based Videoplaza. Ooyala CEO Jay Fulcher described the acquisition of video advertising platform Videoplaza as the biggest “game-changing moment ...
By Dale Roberts 22 hours ago
Increasingly, business buyers are using online, digital and social sources to drive their purchasing decisions. They are typically over half way through the purchase process before they even engage with a sales person. What this means is that a large ...
By Simon Holland 3 days ago
Media technology platform Sticky has launched Autogazer, a do-it-yourself eye-tracking platform for brands, publishers and agencies. Aimed at marketers who want to ensure the visibility of their display advertising campaigns, Autogazer is able to acquire feedback directly from consumers, rather ...
By Richard Towey 3 days ago
Warner Bros has been unveiled as the party pursuing a deal for music sharing site Playlists.net, and a purchase has now been completed. The online playlist library allows approximately one million users per month to create and share playlists ...
By Mark Wright 4 days ago
Earlier this month Apple launched the iPhone 6, along with the new iPhone 6 Plus and the much talked about Apple Watch, encouraging consumers to add to their already extensive list of highly personal, highly connected devices. It is not ...

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