Performance Marketing News

By Paul Lyonette 2 hours ago
Multiscreen digital video ads are the next generation of TV brand advertising. As consumer attention fragments across an ever-increasing number of screens and connected devices, traditional TV advertising no longer has the same impact and – as a result – marketing budgets ...
By Adele MacGregor 2 hours ago
New research has found that 91% of UK consumers use ‘dark social’ channels alongside social channels when sharing information online. Any inbound web traffic which is untrackable via web analytics is considered ‘dark social’. For example, when content is shared ...
By Mark Jones 19 hours ago
Christmas shopping season began earlier than ever this year, and the average budget for 2014 holiday spending is $584, according to a new infographic by digital marketing agency Sq1. This budget will be more or less an even split between ...
By Adele MacGregor 1 day ago
Californian startup PocketMath, a self-service mobile demand side ad platform, has gained $10 million in Series A funding from the Venture Capitol (VC) department of Japanese e-commerce company Rakuten. PocketMath allows anyone to place ads using a real-time bidding (RTB ...
By Adele MacGregor 1 day ago
San Francisco based shopping app Wanelo has announced the launch of its “Buy on Wanelo” button, giving consumers the opportunity to buy directly within the app from over 200 brands. Touted as “a mall on your phone”, Wanelo has attracted ...

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