Performance Marketing News

By Jay Radia 1 day ago
Winter is coming. The beginning of Q4 means shorter days, longer nights and the appearance of Halloween pumpkins and synthetic cobwebs in our office windows. Yet for many ecommerce managers, this time of year also means a slowly building feeling ...
By Mark Jones 1 day ago
As Performance Marketing Insights: London 2014 draws to a close we can proclaim the conference to be a huge success, thanks to a diverse agenda offering a rich variety of knowledge, opinion and debate. From omnichannel to iBeacons, big data ...
By Simon Holland 2 days ago
Facebook might not have the kind of conversions that other channels boast, but the social network’s targeting capabilities are nothing to be sniffed at. In his session titled Native Advertising: The Secret Weapon of Content Marketing, Pete Campbell, founder ...
By Simon Holland 2 days ago
PR agencies and affiliate networks might seem like two very different businesses, each with their own unique set of objectives, but one Performance Marketing Insights panelist felt there are distinct parallels in how they work with clients and publishers. Speaking ...
By Mark Jones 2 days ago
Performance Marketing Insights has returned to London, once again bringing the industry together under one roof in the Westminster Park Plaza hotel. As Monday came to an end, we looked back at a bustling day of expert-led speaker sessions and ...
By Simon Holland 3 days ago
Kicking off the Performance Marketing Insights: London event, Jon Myers, vice president and MD of EMEA at Marin Software, gave a presentation that included some of the top industry trends to keep an eye on. PerformanceIN had the pleasure of ...

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