Performance Marketing News

By Elliott Lemenager 20 hours ago
In this week's masterclass LeadsPedia's Elliott Lemenager explores five ways to master social media advertising.  Internet advertising is the new best practice in the marketing world. In fact, According to Bloomberg statistics, advertisers across the globe will spend ...
By Mark Jones 3 days ago
Following on from Helen Southgate’s piece on the affiliate longtail, which sparked debate amongst some of our readers, rival network Affiliate Window announced the launch of a new ‘assist’ commission model for longtail publishers. The group argued that a “one-size-fits-all” ...
By Adele MacGregor 3 days ago
Mobile app monetisation and distribution company Appnext has announced a 300% year-over-year increase in annual revenue. The Tel Aviv-based outfit has attributed its significant growth to the introduction of direct-buy campaigns via its self-serve CPI bidding platform, the first of its ...

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