Performance Marketing News

By Chris Dobson 23 hours ago
In this weekly masterclass our 'Five Ways to Master' experts dive deep into the realms of performance marketing, with advice on how to hone specific areas of your campaigns. This week The Exchange Lab's Chris Dobson explores five ways ...
By Kieran O'Keeffe 3 days ago
Real-time bidding (RTB) has undoubtedly gained rapid momentum across the web in recent years, growing faster than any other digital advertising segment. In the US alone, RTB spending is predicted to grow from $2 billion in 2012 to $14.4 ...
By Richard Towey 3 days ago
Mobile banking firm Monitise will be hoping for a quick change in fortunes over 2015 after details of its financial plight were shared. Valued at £1.38 billion last year, the company has reportedly seen its estimated worth shrink down ...
By Carly Brantz 3 days ago
As Lao Tzu, a 6th Century Chinese poet said, "Those who have knowledge don't predict. Those who predict don't have knowledge.” As we head into 2015, rather than making outlandish predictions for marketers, I would rather make suggestions ...
By Vicky Bruce 4 days ago
There is one certainty about the digital consumer: they will shop how they want to shop. Mere marketers like us must either assist them with their purchase journey, or make way for someone else that will. The online travel industry ...

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