Performance Marketing News

By Richard Towey 2 days ago
New York ad tech firm AppNexus has put some of its recent $100 million cash injection towards a deal for MediaGlu, a specialist provider of cross-device insights. With months to go until a potential float on the stock exchange, AppNexus ...
By Adele MacGregor 2 days ago
Boston-based mobile programmatic advertising startup Adelphic has raised $11 million in Series-B funding. The funding round was led by Blue Chip Venture Company and featured existing investors Matrix Partners and Google Ventures, who have contributed to the startup’s total investment ...
By Mark Jones 2 days ago
With the end of 2014 fast approaching, PerformanceIN got a bit a misty-eyed and reflected on a year of performance marketing news and features, produced by our in-house team and ever-growing network of expert guest contributors. We couldn’t let our ...
By Richard Towey 3 days ago
Skills in social media, content marketing, and mobile development can help a young professional get ahead in the ad industry, but which attribute is currently the most valuable? The million-dollar question of what marketing executives are really looking for in ...
By Adele MacGregor 3 days ago
Marketers are oblivious to the costs and implications of hacking and fraud to their organisations during the holiday season, a new survey has revealed. Balancing fraud prevention while maintaining effective marketing efforts in the run up to the holidays is ...

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