Performance Marketing News

By Tink Taylor 1 hour ago
Many marketers are afraid of sending too many emails to their customers, for fear they will get a reputation for sending out ‘spam’. Despite the number of sophisticated email marketing platforms out there, there are a surprising number of marketers ...
By Simon Holland 2 hours ago
Demand for tablets is declining in Europe as new figures from market intelligence provider International Data Corporation (IDC) reins in future estimates. For Europe and North America, IDC has forecasted growth of 0% over 2014 for tablets and two-in-one devices ...
By Mark Jones 3 hours ago
From the 'Your Week in Performance Marketing' Newsletter   It was only been a four day working week for those of us in the UK, but it did not reflect on the quality of content at PerformanceIN, with a wealth of ...
By Richard Towey 2 days ago
Web analytics provider Cxense has shared details of triple-digit growth and an expansion of its New York offices after seeing a surge in demand for its publisher and advertiser solutions. Based in NYC’s Rockefeller Center but with offices in ...
By Per Pettersen 2 days ago
Is a Shift to Big Data Performance Marketing the Cure? Every marketing programme experiences a few growing pains in their lifetime. These are moments of opportunity to re-examine the status quo and re-energise your campaigns. Affiliate marketing is no different ...
By Ian Liddicoat 3 days ago
"Half my advertising is wasted, I just don't know which half." - John Wanamaker (1838-1922), Retailer, Philadelphia Attribution has long been a ‘hot topic’ for anyone concerned with understanding how their marketing spend, particularly their digital investment, works. However, for ...
By Simon Holland 3 days ago
Visual analytics platform Curalate has taken the wraps off Like2Buy, a new tool that can turn an Instagram feed into a virtual product catalogue for online retailers. Like2Buy links photos from a brand’s Instagram account to products that can ...
By Richard Towey 3 days ago
The vast majority of consumers view discounts as the number one benefit of signing up to a company’s email service, according to new research. Insights courtesy of email marketing provider BlueHornet Networks shows that over 80% of subscribers pledge ...

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