Performance Marketing News

By Richard Towey 14 hours ago
New financials from marketing software provider Constant Contact point to impressive year-on-year growth in revenue for Q3 and beyond. Overall takings for the company have been pinpointed at $83.5 million for Q3, signalling an increase of 15.9% compared ...
By Mark Doubleday 22 hours ago
Co-registration has had a pretty rough time of it over the years, but digital marketers are increasingly turning to co-reg to supplement their new and existing lead generation campaigns. At a very basic level, co-reg is permission-based marketing. A user ...
By Case Studies 23 hours ago
Autodesk, Inc. is an American multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment industries. Currently, over 10 million professionals in 185 countries are using Autodesk products to save time and money, gain competitive ...
By Abi Waterer 23 hours ago
Email marketing isn’t new, and it isn’t sexy, but it is consistently performing well. In fact, it’s nearly 40 times more effective at acquiring new customers than Facebook and Twitter (McKinsey & Company) , and remains the best digital ...
By Mark Jones 1 day ago
Publisher Innovation debuts at the Performance Marketing Insights: London conference and exhibition next week, shining a light on some of the most forward-thinking names to spring into the affiliate marketing space over the last year. Four companies have been invited ...
By Richard Towey 2 days ago
In-store trials of Near Field Communication (NFC) technology are spreading like wildfire as offline retailers attempt to piggyback on the latest natural pairing of technology and tradition.  Crazes like showrooming - the practice of browsing for and testing products in-store before ...

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