Performance Marketing News

By Gavin Wilson 2 days ago
Sociomantic's 'Digital Marketing Deep Dive' series will provide a screenshot over the coming months into the digital marketing trends distinguishing national markets, with a particular focus on programmatic technology. We're staying close to home in the first part ...
By Farhad Rizwan 3 days ago
A tenancy deal is the purchase of advertising space on an affiliate’s website. In most cases, the tenancy deal will be in addition to the traditional CPA agreement.  The question around tenancy deals is something that will come into ...
By Mark Wrighton 5 days ago
Over the past five years, the mobile revolution has been well documented and explosive in nature. There are currently over 1.9 billion smartphone users globally and 33.4% of all web pages are served to mobile devices. Impressive figures ...

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