Performance Marketing News

By Simon Holland 5 hours ago
San Francisco-based ad management software firm WideOrbit has snapped up Admeta, a programmatic sell-side platform. WideOrbit intends to use Admeta features such as artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID in ...
By Simon Holland 16 hours ago
Social advertising platform Glow Digital Media has secured $7 million in Series A investment led by European venture capital firms Notion Capital and White Star Capital. Other contributors to Glow’s funding are the Axel Springer-backed company builder Project A ...
By Pippa Chambers 1 day ago
Overcoming a history of preconceptions  to becoming a multi-billion pound global industry, affiliate marketing has come a long way over the past two decades. It is widely thought that 2014 marks the 20th anniversary of affiliate marketing. This date reflects ...
By Simon Holland 1 day ago
Mobile continues to be an area of focus for Facebook as the social network rolls out specific mobile device targeting for its in-app ads. Over the coming days advertisers will not only be able to reach people on a specific ...

Around the World

more