Performance Marketing News

By James Booth 3 days ago
It is a recurring theme with display advertising: technology is a dark art and the true maker of a campaign. I have struggled with this notion for years, despite running online marketing technology companies since the late nineties; and throughout ...
By Pippa Chambers 3 days ago
Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Joe McCormack ...
By Pippa Chambers 5 days ago
Good news for those in the display advertising market, as for the first time, industry ad watchdogs are permitting trade against viewability metrics. The Internet Advertising Bureau (IAB) UK has today lifted its advisory on viewable impressions, which could effectively ...
By Simon Holland 6 days ago
French startup, AdQuantic, has been purchased by Criteo, making it the behavioural display advertising firm’s second buy of the year. AdQuantic concentrates on bid optimisation for search and was founded by Cedric Chanal and Simone De Liberato, with current ...
By Pippa Chambers 6 days ago
As part of its ongoing programme of expansion and reorganisation, online performance marketing group OMG has appointed a new managing director. Carla Arrindell, who was previously client services director, has today entered the office in Norwich as OMG's new ...
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