Dutch search engine optimisation (SEO) guru, Joost de Valk, has earned himself a bit of a reputation in the industry. Many consider him somewhat of a trend setter. So much so that when he starts talking SEO, people sit up and ...
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US attribution analytics startup HasOffers has secured an investment of nearly $10 million.
In its first funding round the software as a service (SAAS) company, which provides solutions for tracking performance advertising, scooped a whopping $9.4 million cash ...
US internet panel company uSamp has bolstered its mobile technology offering by allowing integration of its platform into mobile apps.
The California-headquartered company, which also has offices in the UK and India, is giving mobile app developers new ...
TubeMogul has finalised a deal with French digital media agency, Re-Mind. It means TubeMogul’s advertising platform will become the default option for programmatic video ad buying at the agency.
Re-Mind is hoping to use ...
Founder and managing director of paid search marketing agency, Net Media Planet, Sri Sharma, shares his thoughts on forging ties with Chinese language internet search giant, Baidu.
Sharma said while the performance marketing model exists in ...
Publishers’ constant strive to increase monetisation of their online properties has become more important than ever as online advertiser ad spend last year passed traditional print ad spend. Publishers took the traditional business model of the ...
Matt Cutts has officially announced the imminent arrival of “the next generation of Penguin, internally known as Penguin 2.0″.
A lot of performance marketers felt the effects of Penguin 1.0, which was aimed at penalising sites that used under ...
Improving your site’s conversion rate is one of the most efficient ways to generate additional revenue for your company. Done correctly, it can produce instant results with an extremely high ROI.
This article looks at some of the methods you ...
New affilinet managing director (MD) Helen Southgate shares her industry thoughts, past frustrations and plans, with PerformanceIN.com.
Southgate, who has spent the last three years at BSkyB; where she was online marketing controller in strategy and planning, ...
Research into advertising revenues by the UK association of online publishers (AOP) and professional services firm, Deloitte, were announced today. Included in the report is a breakdown of how various digital advertising formats are ...