Performance Marketing News

By Pippa Chambers 1 day ago
Performance marketing network Tradedoubler has announced that its CEO, Rob Wilson, is leaving. Chairman of the board of Tradedoubler, Peter Larsson, said the board of directors is confident that the company is well placed for the future and in Wilson ...
By James Booth 6 days ago
It is a recurring theme with display advertising: technology is a dark art and the true maker of a campaign. I have struggled with this notion for years, despite running online marketing technology companies since the late nineties; and throughout ...
By Pippa Chambers 6 days ago
Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Joe McCormack ...
By Pippa Chambers 1 week ago
Good news for those in the display advertising market, as for the first time, industry ad watchdogs are permitting trade against viewability metrics. The Internet Advertising Bureau (IAB) UK has today lifted its advisory on viewable impressions, which could effectively ...
By Simon Holland 1 week ago
As a prelude to this summer’s World Cup in Brazil, international agency, Quisma, has evaluated how effective the tablet sites of a number of European sports retailers are. Using qualitative analysis, Quisma rated sports retailers based on four factors ...
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