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Affiliate Marketing

At the heart of performance advertising is affiliate marketing. This sector of the digital marketing industry is driven by the marketing efforts of publishers - or affiliates - who are rewarded a commission based on the sales or traffic they drive for an advertiser, and increasingly the influence they have within the purchase journey. A heavily relationship-based industry, affiliate marketing on large scale tends to comprise a range of specialists, including networks, advertisers, agencies, tech partners and the affiliates themselves, many of which you’ll find below.