- Cross Device Tracking
- Integrated Marketing
- Attribution Technology
- Video Advertising
- Affiliate Marketing
- Paid Search
- Affiliate Networks
Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance.
With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.
It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States.
“The display team at Rakuten Marketing have been hands-on since day one, identifying our business objectives and where display can fill the gap on our customer journey. Always bringing new ideas to the table, they can turn a product offering or campaign into engaging ads which successfully meet our KPIs. Their industry expertise has proven to be successful for our brand with sales from the channel increasing 95% YOY for June 2017.”
– Amy Jackson, Digital Marketing Manager, Lipsy
“Our affiliate programme with the Rakuten Marketing Affiliate Network has been going from strength to strength and their understanding of the fashion and lifestyle sector has helped us achieve our planned online growth. We are looking forward to further success in 2018 as we move into Rakuten Marketing’s fully managed service and utilise their powerful marketing insights platform, Cadence, to optimise our programme even further and grow our cross-border commerce on the back of their extensive international presence.”
– Camilla Tress, Ecommerce Strategist, Oliver Bonas
“The Rakuten Marketing team is an extension of Bally’s and always strives to meet our performance objectives. They offer integrated support across display, affiliate and influencer marketing channels, streamlining processes and customising the deliverables to match our unique requirements. Rakuten Marketing supports us in global media planning, forecasting and budget management of multiple campaigns with complex structures and varying KPIs, helping us to monitor performance and reach our goals. We have seen impressive results and greatly value their continued support, considering Rakuten Marketing to be a critical part of our online success.”
– Evgeniya Mynzhanova, Global Digital Marketing & Media Planning Manager, Bally