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Key Services


Fashion tech startup Hot Drops provides men and women in the UK with a personalised daily edit of style drops from over 300,000 fashion lines & articles.



  • During registration on the platform, users complete a personal style quiz, enabling them to create a bespoke style profile. A proprietary algorithm is used to recommend new fashion arrivals and relevant editorial content based on this profile.

  • Every user receives an experience tailored specifically to their style preferences in real-time, allowing them to cut the clutter from brands they're not interested in and products not available in their size.

  • Users can also vote on products or style articles, which is fed into the algorithm to improve the relevancy of the drops the user is shown in the future.