A Day in the Life of... Elizabeth D'Arcy-Potts, Head of Sales at CAKE
- The Regulars
CAKE, a division of Accelerize Inc., brings clarity to digital marketing campaigns, which in turn empowers networks, publishers, advertisers and agencies worldwide. CAKE provides the insight to make intelligent marketing decisions by showing results and impacts of various marketing efforts in real-time. CAKE is headquartered in Newport Beach California, with operations in London and India.
“We attribute our steady expansion to CAKE’s industry-leading product and customer service. We have gained valuable functionality from CAKE including the ability to seamlessly connect with thousands of affiliates and promote our proprietary offers. As C2 CPA Network continues to expand, we can rely on CAKE to help drive our progression into new regions, as well as to extend our offer base to cover ecommerce, lead generation and mobile CPI.” - Ramon Vailatti, CEO of C2 CPA Network.
“We were looking for a scalable tracking and analytics solution that was flexible enough to be utilized across all aspects of our business and CAKE’s system fits the bill. Rather than having to maintain and support an in-house solution, we can instead focus on developing innovative new solutions for our clients, built upon the real-time analytical capabilities provided by CAKE.” - Antonino Hemmer, Head of Product Operations at ad2games
“The CAKE marketing platform has allowed us to streamline our process to deliver quality leads. As a result, we can focus on other vital aspects of our business – providing better service, dedicating more time to our clients and ultimately, increasing profitability. It’s hard to imagine working without CAKE.” - Jasson Gilmore, CEO of Patient's Guide