What is Paid Social? How do I get started with social media advertising? Which social media advertising platforms are most effective for my audience? Here you'll uncover the answer to these and other questions from our vault of curated content from experts in social media. Included are case studies from brands using a mix of platforms including emerging influencer marketing campaigns to help seed brand activity, voucher codes or collaborative efforts where publishers are using content creators on Instagram or Facebook to help with their own lead generation activity.