Starting his journey on the production line “building Micras” at world-leading car manufacturer Nissan, now head of digital for Africa, Middle East & India, David Parkinson could be a role model for many a marketer looking to work their way up the ladder. 

Joining the brand 24 years ago, he’s since led the development of a cross-functional social media team within his region, orchestrated the social media launch of the Qashqai across Europe, and much more. 

He’s also been vocal on his thoughts around social media saturation among other topics relative to his profession. 

We caught up with Parkinson at the Festival of Marketing last week to hear his story, tips for those with board-level ambitions, and his take on performance marketing in 2016.