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Starting his journey on the production line “building Micras” at world-leading car manufacturer Nissan, now head of digital for Africa, Middle East & India, David Parkinson could be a role model for many a marketer looking to work their way up the ladder. 

Joining the brand 24 years ago, he’s since led the development of a cross-functional social media team within his region, orchestrated the social media launch of the Qashqai across Europe, and much more. 

He’s also been vocal on his thoughts around social media saturation among other topics relative to his profession. 

We caught up with Parkinson at the Festival of Marketing last week to hear his story, tips for those with board-level ambitions, and his take on performance marketing in 2016. 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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