With social media spend expected to increase, as reported by Forbes, it’s key for marketers to tap into the wealth of monetisation opportunities it presents.

Speaking to PerformanceIN At PMI: London, Redu’s head of business development, Warrick Lambert talked about the critical role social media plays in the customer journey, hot tips for turning social audiences into sales, and how Facebook Live will be the ‘next big thing’.

‘Identify your audiences and target them aggressively’, said Lambert, adding that initial engagement is key for ultimately driving into sales and building business. For more advice, watch our full interview above.