Global performance agency iProspect has brought in a new MD for its London base, with Felicity Long arriving from Carat – both of which are owned by Denstu Aegis Network.

The new hire will lead one of iProspect’s key offices following a stint as head of digital at Carat, the media planning and buying group that holds channel convergence at its core.

Her new role entails a fairly similar proposition of heading up a team charged with driving results-based campaigns. Its current channels of focus include performance mainstays in display, paid social and paid search, as well as services that underpin some of this activity, like content generation and data.
Tracy De Groose, CEO, Dentsu Aegis Network UK and Ireland, said: “Felicity’s experience, skills, passion and relentless focus on our clients further strengthen our iProspect team and she will be instrumental in ensuring the agency maintains its position as a leader and innovator in digital performance marketing.”

The news follows the promotion of Ruth Stubbs from APAC CEO to global president in the wake of Ben Wood’s departure to Facebook, while Stefan Bardega has been brought in as UK CEO. Long herself replaces Matt Adams, who left for Havas Media in June.

Keeping momentum

IProspect appears to have made the most out of performance marketing representing a big draw for brands. Its current client roster makes room for Kellogg’s, Sky and British Airways, with many more advertisers being spread across 83 offices in 52 different countries, serviced by over 3,000 employees.

As London MD, Long will be charged with continuing the growth of a key business arm when she starts before the end of the year.

She said: “I’m proud to be joining the dynamic team at iProspect. With the fast-paced and complex digital economy of today, it’s vital that we’re always delivering greater value for clients and ensuring positive business outcomes from everything we do. 

“IProspect is already an expert in innovation in this area and developing this even further will be my key focus area as I join the team.”