Making the headlines…
Confidence in Programmatic Advertising Drops 9% in One Year
Confidence in the ability of programmatic to deliver value for money has taken a dip since 2015, from 95% to 86%, despite a drop in the perception of associated risk. However, new report has revealed three-quarters of UK digital display in 2017 will be programmatic.
Debate, Learn and Play at PMI: London’s New Dome Stage
With a view to offering something different to delegates, PMI is reinventing the ‘fourth’ track through a delivery of channel and sector-specific masterclasses, head to heads, talks with industry leaders, tech demos and even a games tournament. Read on.
Fashion Leads M-Commerce but Spend Higher on Desktop
Despite m-commerce in the UK as a whole taking a 51% share of total online retail sales, and the fashion vertical boasting a leading reputation in driving business through mobile, desktop still drives the most revenue for retailers. Read on.
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INside Events: Affiliate Window Hosts Prom on 10th Annual Black Tie Event
AppNexus Distances Itself from Adblock Plus as New Enemy is Made
Video Ad Tech Teads On Track with M&A Strategy After Purchase of Brainient
Why We’re All Banking on Social
Teradata’s Marketing Apps Arm Swallowed Into New Firm: Mapp Digital
Creating a buzz…
Five Ways to Master Cost-per-Install (CPI) Advertising
Before you settle for the usual suspects, such as Facebook and Google, read this guide through the realm of cost-per-install acquisition. Read on.
Three Myths Around Multiple Display Retargeting Busted
In a time when almost all of e-commerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. Read on.
In a Mobile-First Industry, Why Is so Much of Advertising Geared to Desktop?
A quick search for the term ‘mobile’ on this site throws up hundreds of results, but as an industry, are we better at talking mobile than we are at delivering it? Read on.
Spotlight on…
Q&A: Tradedoubler’s Dan Cohen Talks PMI London & 2016 in Affiliate Marketing
We caught up with Tradedoubler’s UK country manager, Dan Cohen, to find out what’s piquing the interest of a leading affiliate network in 2016, how the company’s changed over the last year, and the unmissable sessions in October. Read on.
In numbers…
54%
Annual lift in budget thrown at driving mobile app installs. Read on.
$20 million
The amount Glispa’s acquisition of programmatic native ad exchange Avocarrot is thought to be worth. Read on.
$6.7
The venture capital received by TVTY to aid its global expansion. Read on.