Not listed here? Create a FREE company profile today  Signup Now

Cross Device Tracking

Digital marketers don’t need to be reminded that the modern consumer will flit between desktop, mobile or tablet multiple times on the path to purchase. Cross-device tracking technologies and platforms have been pioneered to enable companies to track consumers across devices and advertise to them accordingly. This tech will either work to a deterministic model, where publishers and platforms require users to sign in, or a probabilistic model, where information is aggregated and statistical models are used to infer who is using which device.

  • 1