Making the headlines…

Performance Marketing Guide 2016 is Live

PerformanceIN’s annual exploration of the performance marketing ecosystem is live and available to download for free. Read on.

Matthew Wood: Is Ethical Affiliate Marketing at Risk of Being Usurped?

“Affiliate marketing as it is represented in Europe has changed beyond recognition, and I’m not convinced that it’s been entirely good news.” Read on.

IAB UK Releases Progress Report on Five Industry Pain Points

One year since launching its “IAB Believes” campaign addressing the digital ad industry’s five biggest pain points, the Internet Advertising Bureau UK has released a summary of progress so far.  Read on.

Taboola Acquires Outstream Video Ad Company ConvertMedia

Content recommendation platform Taboola has bought the New York-based ConvertMedia in an undisclosed cash and stock deal, adding some serious weight to the competition in video ad tech. Read on.

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Pepperjam Acquires Performance Marketing Compliance Specialist AdAssured

Mobile Claims Majority of Social Ad Spend in Q2

Timeliness & Relevance “Bare Minimum” for UK Marketing Emails

Less than Half of Online Purchases Occur within First Hour of Browsing

Google’s Smart Bidding Promises Boost to Automated CPA

Striking the Balance Between Viewability and User Experience

Creating a buzz…

Affiliate Window Partners with Luxury Fashion Brand Reiss in UK

“We’re keen to take steps to reward all affiliates fairly for their role in the Reiss customer journey and to challenge the traditional last-click model.” Read on.

Busting the Jargon Around a Marketing Acronym Minefield

“So, what are the main differences between the key TLAs, which do you need, and why?” Read on.

Why 100% Viewability Isn’t Par for Display’s Course

“But is it actually achievable and should it be the be-all and end-all when it comes to ad campaign metrics?” Read on.

Spotlight on…

Watch: Affiliate Marketing as a Cog in the Performance Marketing Machine

‘Affiliate shouldn’t be a siloed channel’- Sean Mahon and Emma Blair, Equator. Read on.

Watch: Why Moment Marketing Has Surged to the Fore of Marketing Innovation

‘The main challenge is educating brands about moment marketing’ – Antoine de Kermel, TVTY. Read on.

Q&A: Near’s Ken Parnham on the Location Intelligence Opportunity

PerformanceIN touched base with the company’s European general manager, Ken Parnham to discuss the scale of the location opportunity. Read on.


In pictures…

Social and search advertising continue to grow. Read on.