The Performance Marketing Guide 2016

The Performance Marketing Guide 2016

28 July 2016

PerformanceIN’s annual Performance Marketing Guide is back for a fifth year running and all set to offer a state of play for measurable marketing channels.

Sponsored by Affiliate Window, this year’s edition offers a rundown and campaign-building tips for marketers working across a range of disciplines. The resulting Guide, available for free to all PerformanceIN subscribers, should be of great benefit to companies looking to build and monetise their audiences through a series of cost-effective methods.

Over 100 pages of expertly crafted content shine a light on channels including:

  • Affiliate marketing
  • Content marketing
  • Attribution
  • Paid social
  • Email and marketing automation
  • Programmatic
  • Behavioural marketing
  • Search marketing (paid)
  • Data & analytics
  • Video
  • Voucher and incentive strategy
  • Lead generation
  • Mobile
  • Online to offline 
  • Proximity marketing

The sections are produced by an expert in each respective field, making this year’s resource a vital supplement for any marketer wanting to get the lowdown on today’s performance ecosystem.

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