Affiliate Window has partnered with the international luxury global fashion brand Reiss, launching a UK-exclusive affiliate programme.
The group has previously operated a programme with Rakuten Marketing in the UK, while affiliate marketing in general has allowed the group test new technologies in multiple markets across the world.
The brand’s global affiliate & online partnership specialist, Katie Mulvaney said that Reiss was looking forward to working with Affiliate Window to “push the boundaries” of affiliate marketing with a commitment to rewarding publishers according to their influence on actions.
“We’re keen to take steps to reward all affiliates fairly for their role in the Reiss customer journey and to challenge the traditional last-click model,” commented Mulvaney.
“We felt Affiliate Window’s technology and advanced approach was the right fit for our strategy and objectives for the affiliate channel.”
Reiss plans to leverage Affiliate Window’s payment on influence tool and cross-device tracking technology in order to more effectively reward referrals from upper-funnel publishers as well as partners in the mobile space.
Reiss also cites Affiliate Window’s reporting functionality and service levels across Europe as advantages of launching with the network.
Affiliate Window’s UK country manager, Anthony Clements, said he was “thrilled” to see the fashion group join the network’s UK roster.
“The brand’s luxury credentials, alongside Affiliate Window’s market-leading technology solutions designed to reward content orientated partners, will be a great match for a successful and exciting affiliate programme,” added Clements.
In cooperation with the zanox group, Reiss has indicated its plans to expand the programme in Europe by the end of 2016, as well as treating the development of mobile partnerships as a “key focus” for the remainder of the year.