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Affiliate Window Partners with Luxury Fashion Brand Reiss in UK
Image Credit  Alex Holyoake Creative Commons license

Affiliate Window Partners with Luxury Fashion Brand Reiss in UK

Affiliate Window

Content Sponsor

Affiliate Window

Affiliate Window is a global performance marketing network built on five core beliefs; service, ethics, technology, performance and innovaton. Niche retailers to top consumer brands grow their online presence by leveraging our market-leading technology. We recognise the importance of generating incremental value for our advertisers, while ensuring our publishers have the best tools and services to succeed. Our network offers proprietary solutions, comprehensive reporting suites and social style partner directories to facilitate advertiser and publisher collaboration. We are committed to compliance and provide a suite of tools to monitor all search engines, seek and remove hidden adware and spyware, and protect against fraud. Part of the Zanox Group, we have established ourselves as a leading global network with 11 offices worldwide. For an international, innovative and ethical approach to performance marketing, Affiliate Window has all the right ingredients.

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Affiliate Window has partnered with the international luxury global fashion brand Reiss, launching a UK-exclusive affiliate programme. 

The group has previously operated a programme with Rakuten Marketing in the UK, while affiliate marketing in general has allowed the group test new technologies in multiple markets across the world. 

The brand’s global affiliate & online partnership specialist, Katie Mulvaney said that Reiss was looking forward to working with Affiliate Window to “push the boundaries” of affiliate marketing with a commitment to rewarding publishers according to their influence on actions.

“We’re keen to take steps to reward all affiliates fairly for their role in the Reiss customer journey and to challenge the traditional last-click model,” commented Mulvaney. 

“We felt Affiliate Window’s technology and advanced approach was the right fit for our strategy and objectives for the affiliate channel.”

Fair rewarding

Reiss plans to leverage Affiliate Window’s payment on influence tool and cross-device tracking technology in order to more effectively reward referrals from upper-funnel publishers as well as partners in the mobile space. 

Reiss also cites Affiliate Window’s reporting functionality and service levels across Europe as advantages of launching with the network. 

Affiliate Window’s UK country manager, Anthony Clements, said he was “thrilled” to see the fashion group join the network’s UK roster. 

“The brand’s luxury credentials, alongside Affiliate Window’s market-leading technology solutions designed to reward content orientated partners, will be a great match for a successful and exciting affiliate programme,” added Clements. 

In cooperation with the zanox group, Reiss has indicated its plans to expand the programme in Europe by the end of 2016, as well as treating the development of mobile partnerships as a “key focus” for the remainder of the year. 

 

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