From the 'Your Week in Performance Marketing' Newsletter
PerformanceIN towers has had a big few days as our friends on the Performance Marketing Insights team have just launched the agenda for their new look London event.
Take a look if you have not seen it and be sure to check it again before the event takes place. There will be even more sessions added over the coming weeks including a couple of hard-hitting keynotes.
A covert acquisition
Now, onto PerformanceIN where we might have missed the news that RetailMeNot purchased Vouchercodes.com were it not for the valiant tipoffs we received. Talk about a stealth acquisition!
Tradedoubler made an important announcement of its own by confirming that Matthias Stadelmeyer has been given the president and CEO role on a permanent basis. The network has set about creating some stability after a turbulent period.
Coming from a digital background Stademeyer will undoubtedly know all about the potential of digital marketing, but we were surprised to learn how few retail executives are making the most of everything the channel has to offer.
Bloggers in the headlines
While blogging might not have the prestige of writing for a national newspaper, that is not to say it is any less meaningful than the role of a broadsheet journalist. Founder and managing director of Tribal Media, Mel Kirk, has been championing bloggers as powerful influencers in her latest guest piece.
Although these bloggers have an important part to play in how a brand is portrayed in the public eye, they actually receive very little in compensation for their hard work. So little in fact that their average monthly affiliate income fails to match even the UK’s minimum wage.
One additional revenue stream bloggers might consider is ad retargeting. Home Leisure Direct released a case study where it boasted a 41.5% increase in sales by using retargeted ads across sites such as Facebook, eBay and the Mail Online.
Send more email
Speak to consumers about email marketing and the general consensus will be that they receive far too many emails for their liking. However, Dotmailer’s Tink Taylor is from the school of thought that marketers do not send enough and he explains why.
Moving from email to search: our man Richard Towey provides a detailed update on the state of Google Search and its quest to provide a directory of the web’s most relevant content through its set of ranking algorithms.
Finally, be sure to catch up on the performance marketing industry’s top movements where the big companies have lost some of their most experienced personnel.