INside Performance Marketing
Movers and Shakers: August 2014
Image Credit  nGould Creative Commons license

Movers and Shakers: August 2014

The former co-founder and CEO of TagMan, a SaaS-based tag management, data and attribution company, has been appointed as chief revenue officer by cloud-based digital marketers IgnitionOne.

Jon Baron brings over 15 years of digital, managerial and SaaS experience to his new position where he will be responsible for overseeing global sales efforts. However it was the company and its platform, rather than the role that caught Baron’s eye.

"Today's marketing technology landscape is fraught with disparate platforms and integration issues. IgnitionOne's ability to simplify things for marketers trying to cope in a fragmented world really appealed to me," said Baron.

Moving Pictures

Colin Burcher joins SeeThat, having spent 10 years Google, where he left the role of head of EMEA programmatic marketing to join the online video agency as head of partnerships. Burcher admits the move was a “big step”, but is looking forward to the task of developing the SeeThat partnership programme.

Fuelling the momentum it has built in the video and mobile advertising sector after rapid growth this year, mobile demand-side platform LoopMe hired Peter O’Mara-Kane as vice president of sales to support the company’s international expansion. O’Mara-Kane is tasked with establishing LoopMe’s position as the first choice for full-screen mobile video ads for brands.

Digital video software infrastructure provider YuMe has appointed David McCarthy as business development manager. He previously held the same role at Twenga and affiliate network Rakuten LinkShare.

Heavyweights

European performance advertising agency zanox has appointed two new members to its management team to oversee its small and medium enterprise as well as longtail business strategy.

Lara Horne joins the team as global new business director, having held the role of head of commercial UK and Ireland at Affiliate Window. She will be joined by Robert Turner who takes the post of global new business team leader, bringing experience from Affiliate Window where he held the same role.

Criteo has named Eric Eichmann president and chief operating officer to lead all sales, marketing, product and commercial operations. The former COO succeeds Greg Coleman who had led the company since 2011. Appointed president of Buzzfeed, Coleman now manages business at the news media company as a member of the board of directors.  

Real-time Recruitment

Specialising in audience measurement and real-time advertising, technology company Quantcast announced the promotion of Matt White as UK managing director after a stint as sales director. Phil McCauley, who held the role previously was promoted to EMEA managing director earlier this year.

Programmatic advertising platform, Chango, has made three new senior appointments as it focuses on growing its presence in the UK market. Andy Smith joins as sales director after heading up sales at Trader Media Group. He has over 15 years of media industry experience.

Alexander Nikolov, who is set to work closely with Smith, joins as senior sales manager from Adconian Media where he was head of social, EMEA. Finally, Paul Hickey becomes director of client development after being publishing partner lead at Microsoft and doing freelance consultancy for startups.

Euro-presence

Marketing software as a service CAKE continues its global expansion with the recent hiring of Stephanie Small as client services director Europe. Small has a wealth of affiliate marketing knowledge having been in the industry for eight years, and joins CAKE from NEO@Ogilvy where she served as business director.

Personalisation platform Sailthru has promoted Jeremy Bedford from director of EMEA sales to vice president for the EMEA region, and Emma Jessica Knox joins the rapidly growing European tech startup Yieldify as marketing manager. She joins from the position of EMEA media manager at Operative.

Retail World

Jonny Day has sought pastures new at ecommerce company Worldstores.co.uk, retaining his previous responsibilities as head of partnerships and marketplaces, and adding head of Worldstores.co.uk to his job title.

Leaving the same position at Halfords, Sean Meehan has been appointed social media marketing manager at pharmacy-led health and beauty retailer Boots UK, which he will manage alongside existing freelance consultancy work.

Taking a step away from retail, Robin Goad leaves behind his role as planning and insight manager, marketing online at John Lewis to become head of customer analytics at Financial Times.

Responsible for the UK & International affiliate programmes liaising with networks, publishers and internal stakeholders, Jeannine-Veronique Martel joins Marks & Spencer as UK and International affiliate manager, leaving her role as senior account manager at Affiliate Window. 

And finally..

Tradedoubler’s Matthias Stadelmeyer has been appointed president and CEO of the company on a permanent basis, having “performed impressively” in the role of acting chief executive following Rob Wilson’s departure in April.

SEO specialist Sylvia Nankivell leaves her post as Affiliate Window’s search acquisition manager, taking up the role of SEO consultant for Student Money Saver while focussing on her own ventures, including luxury discount site Indulgable.

Professor Steve Molyneux, digital technologies expert and former Microsoft professor of advanced learning, has joined digital media company Avora Creative.

Lastly, Lee Bromiley has left his position at Submission Technology to join affiliate marketing startup T.B.Seen as head of partnerships.

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If you or a colleague is moving companies within the next month, drop an email including details of the switch to Web Content & Marketing Executive Mark Jones to feature in next month's edition of Movers & Shakers.  

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Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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