Frustrated with the lack of tangible results gained from traditional print advertising the UK’s premier games room equipment specialist, Home Leisure Direct, was keen to build a stronger online presence and drive more visitors to their website.
Home Leisure Direct was looking for an innovative online advertising solution to boost brand awareness and Return on Investment while simultaneously providing them with a high level of exposure on popular websites used daily by their target audience.
They wanted to capitalise on the steady uplift in business that they had been experiencing and implement a strategic digital marketing campaign to drive overall sales.
Home Leisure Direct partnered with AdRoll to serve website visitors with retargeted ads across popular websites such as Facebook, eBay and MailOnline. These ads drove visitors back to the Home Leisure Direct website where customers could continue browsing or make a purchase. As customers are likely to carefully consider and research games room equipment products before purchase, AdRoll’s retargeting platform therefore enables Home Leisure Direct to serve relevant product ads and encourage prospective customers to buy on-site or pick up the phone and make an enquiry.
Uplift in Sales and Optimised ROI
Just a few months into the campaign, Home Leisure Direct saw a significant increase in website traffic. As ads continued to be placed on popular websites, the company saw uplift in phone and email enquiries from prospective customers. Direct enquiries of this sort give the company the opportunity to provide further product information and sell directly to their customer base.
Using the AdRoll data analytics dashboard, Home Leisure Direct has been able to track the performance of its ads, allowing them to better understand their customer base and formulate future marketing strategies accordingly.
Andy Beresford, MD of Home Leisure Direct, explains, “You don’t have to be an expert to use AdRoll’s analytics tools – the data is provided for you in one place in an easy-to-understand, comprehensive and transparent manner”.
41.5% uplift in sales compared to previous year
Increased brand awareness
Uplift in phone enquiries
Increased website traffic as ads placed on popular sites, including eBay, Autotrader, Facebook and MailOnline.