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By Richard Towey 5 days ago
London-headquartered marketing tech group Yieldify has secured $11.5 million in Series A funding, courtesy of pledges from Google Ventures and SoftBank Capital. Founded by brothers Jay and Meelan Radia in 2013, Yieldify helps retailers boost their on-site conversions by ...
By Assaf Suprasky 1 week ago
The programmatic advertising phenomenon, already widely accepted in the US and Western European markets, is global and irreversible. Programmatic advertising technologies are reshaping the way digital media inventory is bought and sold. Programmatic advertising has evolved from being a novelty ...
By Andrew Machin 1 week ago
In 2011, Google’s research into the decision-making process of consumers resulted in the Zero Moment of Truth (ZMOT), which defined a new step in the purchasing journey. With this new marketing model, it is no longer enough to have ...

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