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By Simon Holland 3 days ago
Revenue and profits are both up in the latest financials for content syndication and monetisation company Adaptive Media. Business has benefitted from the steep growth of programmatic advertising in mobile, video, and online display, fuelling a 52% rise in revenue ...
By Dave Patterson 3 days ago
Effective online advertising can be a tough cookie to crack, if you will pardon the pun. Relying on browsing history generated by cookies, user profiling or key words in text can be inaccurate and often results in advertising that, rather ...
By Simon Holland 6 days ago
Conversion Logic, a company founded by former Visual IQ staff, has launched a Saas attribution platform that has a focus on cross-platform video measurement and optimisation. Co-founders Trevor Testwuide and Alison Lohse are targeting Conversion Logic at agencies, media buyers ...

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