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By Richard Towey 1 day ago
The credentials of the recently announced Pangaea Alliance have been brought into question over claims that success with premium programmatic marketplaces cannot be tracked accurately. Mike Hannon, vice president of yield and revenue optimisation at Purch, argues that the significance ...
By Erol Soyer 1 day ago
Fraud is the elephant in the room for digital advertising. Everyone is aware of the issue – with sensational headlines about bot epidemics and reports suggesting up to half of web traffic could be fraudulent – but few within the industry fully ...
By Richard Towey 3 days ago
The Association of Online Publishers (AOP) has chosen AppNexus to provide the technology needed to deliver a private marketplace (PMP) for a number of its high-profile members. Groups including Telegraph Media, Auto Trader, Future Plc, Bauer Consumer Media and Time ...

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