Display News

By Pippa Chambers 22 hours ago
Good news for those in the display advertising market, as for the first time, industry ad watchdogs are permitting trade against viewability metrics. The Internet Advertising Bureau (IAB) UK has today lifted its advisory on viewable impressions, which could effectively ...
By Simon Holland 1 day ago
French startup, AdQuantic, has been purchased by Criteo, making it the behavioural display advertising firm’s second buy of the year. AdQuantic concentrates on bid optimisation for search and was founded by Cedric Chanal and Simone De Liberato, with current ...
By Robert Glazer 5 days ago
Landing pages are essential to the success of every website, especially e-commerce sites. They are a visitor’s first introduction to your site, and possibly even the whole company. It’s essential to hook them enough so that they move ...
By Simon Holland 6 days ago
Multi-touch attribution company, Convertro, has announced that it will be expanding into the European and Middle East markets. Santa Monica-based Convertro sets out to give its clients recommendations on where marketing budget is best allocated using a combination of algorithmic ...
By Simon Holland 6 days ago
Disrupting the digital marketing technology space is the priority for media optimisation firm, Kenshoo, after it secured a fresh chunk of investment. Led by Bain Capital Ventures, with existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital also participating, the ...
By Pippa Chambers 1 week ago
US-founded programmatic video advertising platform, BrightRoll, has appointed a former Facebook executive. Beth Steinberg, who is a strong advocate for philanthropy and empowering women through technology, will take on the newly-created role of 'vice president of people', tasked with leading ...
By Victor Malachard 1 week ago
In our recent Global AdMetrics Report we showed an exponential rise in the availability of inventory from premium mobile publications via real-time bidding (RTB), increasing from 342 million requests in Q1 2013, to nearly two billion by Q3 2013 and ...
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