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By Richard Towey 2 days ago
AOL, Taboola and Google all made performance marketing headlines in a bumper week for expert-led features and breaking news, but it was a company very close to the world of affiliate marketing that attracted the bulk of the attention.   TD attracts ...
By Mark Jones 2 days ago
YouTube has rolled out new interactivity to its TrueView video ad offerings, including click to purchase. Developing on its release of ‘cards’ only last month, which gave video ads capacity for extra information, ‘TrueView for Shopping’ allows advertisers to add ...
By Richard Towey 3 days ago
Gravity4’s proposed SEK 565 million (£43.4 million) deal for performance marketing network Tradedoubler is off, the acquiring company’s CEO informs PerformanceIN. It’s understood that a senior member of the Tradedoubler board was unhappy with continuing the dialogue which led ...
By Mark Jones 4 days ago
Programmatic bidding in 2015 remains a consistently competitive arena across verticals within EMEA, but recent adoption from the Americas and APAC could form a more rounded global marketplace. According to Turn’s ‘Advertising Intelligence Report’, spend on new channels has shot ...

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