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By Adele MacGregor 2 days ago
Smartwatch Pebble has welcomed PayPal to its growing selection of apps, making payment possible without reaching for a phone or wallet. Users are able to check-in to pay or complete a transaction with a dedicated payment code at participating US ...
By Adele MacGregor 4 days ago
Fraud in video advertising is higher than display with an average of 15% of all impressions from branded clips being obtained via unscrupulous methods. That’s according to Integral Ad Science’s Q3 2014 Media Quality Report, which states that impressions from ...
By Richard Towey 6 days ago
Rich media may be high on the agenda for creative departments, but the form doesn’t appear to be paying dividends for ad serving platform Sizmek. Q3 financials for the company read across the lines of a “lower than expected” 3 ...
By Adele MacGregor 6 days ago
Video advertising software company TubeMogul has reported that 9% of the spend on its platform in Q3 came from mobile video - almost twice the total delivered in Q2 2014. In a report from earlier this year, TubeMogul revealed the positive ...

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