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By Pippa Chambers 10 hours ago
Overcoming a history of preconceptions  to becoming a multi-billion pound global industry, affiliate marketing has come a long way over the past two decades. It is widely thought that 2014 marks the 20th anniversary of affiliate marketing. This date reflects ...
By Richard Towey 1 week ago
New research has questioned whether single-source attribution models really are at risk of dying out in the US as advertisers pursue their interest in the multi-touch approach. Fresh insights from Affiliate Window, the global performance marketing network, suggest that at ...

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