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By Adele MacGregor 2 days ago
Fans of the Super Bowl and pop sensation Katy Perry will be able to buy items promoted by the singer during her half-time show performance on February 1. Live viewers with a mobile device connected to Twitter or those watching ...
By Adele MacGregor 4 days ago
Fashion and lifestyle magazine publisher Condé Nast, home to the likes of Vogue, The New Yorker and Condé Nast Traveller, has announced the launch of a new branded content studio that will provide consumer engagement for the publisher’s advertising partners ...
By Richard Towey 4 days ago
Amazon-connected publishers have been handed another way to monetise their content thanks to the shopping platform’s new ‘Mobile Popover’ for product suggestions. The mobile-only service bears plenty of similarities to Skimlinks, both of which scan for phrases and keywords within ...

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