Following the launch of Button’s new in-app tracking proposition, Reach(TM), the mobile tech platform has announced its latest partnership with Rakuten Advertising to integrate its software to drive app installs and boost sales as well as repeat purchases for brands.
Through Reach(TM), Button’s latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high intent into lifetime value enhancements through app installs.
A perfect example of this in action was with Sam’s Club. The brand worked with Rakuten Advertising and Button through Reach(TM) to enhance the user experience by seamlessly routing consumers from mobile sites to the Sam’s Club app.
Other objectives included extending the brand experience for loyal shoppers, increase the usage of Sam’s Club’s app, and reap the benefits of higher conversion rates from in-app shopping sessions.
By leveraging Rakuten Advertising’s expansive publisher network and Button’s Reach technology, leading retailers and mutual customers like Sam’s Club are able to enhance the user experience by seamlessly routing users to apps they already have installed, to extend the brand experience for loyal shoppers, increase the usage of a retailer’s app, and reap the benefits of higher conversion rates from in-app shopping sessions. All the while, brands can manage partnerships and view their app affiliate data from Button on their Rakuten Advertising dashboards.
In addition, publishers benefit from app payouts without having to update links, while consumers enjoy a shopping experience that moves seamlessly between Rakuten Advertising publisher sites and branded apps.
“Reach(TM) has created a major opportunity to utilise the affiliate channel to drive installs,” said Rick Ton, senior director, marketing at Sam’s Club; “By working with Button and Rakuten Advertising through Reach(TM), affiliate marketing has become a major engine that fuels Sam’s Club’s key mobile initiatives, more than we ever thought it could before.”
“Together, Rakuten Advertising and Button are creating value for our clients by giving them a way to engage with their users in the mobile affiliate space,” commented Jeff Wender, chief revenue officer at Rakuten Advertising.
“By partnering with Button to create new ways for brands to engage consumers, we’re also helping marketers to deliver on the experience and value that consumers seek,” he added.