Through immersive, vertical, short-form video content, TikTok allows businesses to grow their customer base and drive revenue impact. Today, TikTok is introducing Lead Generation, a first-party solution, to help businesses easily reach customers and drive conversion with ease. It will enable businesses to share details of their products and services that are related, appealing, and interesting to their customers with a few simple taps.

TikTok’s Lead Generation will enable businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers.

Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that users provide on TikTok can also be automatically populated for an efficient experience between the business and user.

Building valuable connections

TikTok’s Lead Generation also aims to enable businesses to create fully customisable messages that are relevant to multiple customer segments. Leads can then be downloaded manually or, if integrated with a business’ CRM, leads can be immediately activated. For businesses on TikTok, the information in these forms is vital to ensure that they are reaching interested customers in a respectable way.

When users submit their information, a privacy notice will be displayed, stating that TikTok is collecting users’ information for advertisers. Both TikTok’s Privacy Policy and the advertisers’ privacy policy will be linked in the form. The personal information collected through Lead Generation will only be accessible by the advertiser. Users can edit their information on the form or click to exit out of the form at any time. This means that TikTok’s community can be confident that when it comes to their data privacy. 

It’s encouraging to see the introduction of TikTok’s Lead Generation; it should prove to be a positive support for businesses, enabling them to reach, connect, and engage with their customers in a simple, seamless way.