Rising above the surge of ad blockers, concerns over brand safety and poor user experience,  display advertising continues to grow at rapid pace year-on-year, evolving new formats and buying methods to allow advertisers to reach their target audience at the right time with the right message. From Facebook and in-app to YouTube pre-roll and straightforward banners, display advertising is prolific, and the diverse options for ad formats, audience targeting, inventory trading and performance analytics have never been so advanced.