Media technology platform Sticky has launched Autogazer, a do-it-yourself eye-tracking platform for brands, publishers and agencies.

Aimed at marketers who want to ensure the visibility of their display advertising campaigns, Autogazer is able to acquire feedback directly from consumers, rather than a third party, by using their computer’s built-in camera.

Sticky already has a managed version of this eye-tracking technology, but the firm wanted to reach even more marketers that may have been put off by the lack of flexibility that this option provided.

Cost benefits

Analytics are another part of Autogazer’s benefits, according to Ephraim “Jeff” Bander, Sticky’s president, who also wants to help marketers reel in their spend with other eye-tracking products said to cost in the region of $50,000. 

“Providing our clients with access to the same technology that we employ in our managed research, but adding the tools to control their own studies and to pull their own reports from the cloud, off our servers, saves them time and money, while offering the same guarantee of the quality of their results.”

With offices in New York and Stockholm, Sticky will likely be able to target both the European and Northern American markets with its new product.