America and Asia are expansion targets for games performance exchange platform crobo, after it revealed Boost&Co has stumped up €4.25 million in financing.
Along with continued international growth, crobo wants to use its new investment to strengthen its team, currently divided across offices in Hamburg and Berlin, and develop its proprietary back-end technology.
The Hamburg office previously belonged to TrafficCaptain, which crobo purchased for an undisclosed sum earlier this year. Since then, the office has been headed up by its former chief operating officer, Sandra Fisher.
2013’s growth success
Andrea Kowalski, principal at Boost&Co, described how 2013 was seen as a successful year for crobo and games performance marketing, yet 2014 has bettered last year’s figures so far.
“Despite its young age, crobo has an impressive track record, highlighted by 1,200% growth in 2013 whilst achieving profitability. crobo continues to set new monthly revenue records in 2014,” said Kowalski.
Founded in 2012, crobo’s self-developed software, crobo intelligence, aims to bring in the best possible users for its client base of apps and games publishers including Kabam, Goodgame Studios and Wargaming.
Double revenues in 2014
Crobo revealed that the company has been profitable since launch, but founder and CEO, Matthew Lesch, is unwilling to settle with this and wants to use the investment from Boost&Co to increase sales.
“After just a short time in business, we are posting numbers that put us up there with some of the leaders in online performance marketing – but we want to become number one,” he explained.
“We want to use the fresh capital to strengthen our international position in games performance marketing. The support of Boost&Co is a great help to doubling our revenues in 2014.”