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OMG Enters its Fifth Continent, Eyes Growth Potential
Image Credit  George Vale Creative Commons license

OMG Enters its Fifth Continent, Eyes Growth Potential

Performance marketing network, OMG, has opened its first South American office in São Paulo, Brazil, adding to those in Poland, India, Singapore and Australia.

OMG says it already has a network of high-profile publishers hooked up to the technology platform and is working with a number of native advertisers, including Brastemp and Consul from Whirlpool group, SulAmérica and EasyQuarto.

Former sales and operations manager for local network, ClickMagic, Flavia Moinhos, will be managing OMG Brazil. Moinhos, who will be assisted by one additional staff member, has also worked at Terra Networks, ClickOn and Predicta.

Substantial Online Population

As with the rest of Latin America, Brazil is up there as one of the fastest evolving territories for digital marketing in the world, according to Moinhos. It has more than 100 million people with internet access and this number is rising faster than anywhere else in the world.

“Brazil has huge growth potential in online advertising,” Moinhos said. “By using OMG’s know-how and expertise, and focusing on high-quality technology, delivery and services, I believe we can help this market to grow even more.”

More evidence of Brazil’s meteoric rise could be seen in online purchases, which for the first six months of 2013 came to more than BRL12 billion (around £3.27 billion). By the end of 2013 the total is expected to reach BRL28 billion (around £7.64 billion).

Based out of the UK, OMG’s CEO, Richard Syme, was also convinced that the new South American office in São Paulo could tap into the rising demand for e-commerce in the country and be a success.

“Now this branch is established, we’re ideally positioned to take advantage of another fast-growing market,” Syme said. “With an experienced and enthusiastic professional like Flavia in charge, I’m confident we’ll be able to realise the many exciting opportunities available in Brazil.”

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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