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OMG sets up shop in Australia
Image Credit  Hai Linh Truong Creative Commons license

OMG sets up shop in Australia

OMG is celebrating a notable rise in market share during the course of the year across the Asia Pacific and Australia with the opening of an Australian branch. Chris Barron will be heading up the move by taking on the role of Managing Director. Barron joins from Viva 9, one of the largest affiliate networks in Australia, where he was Director of Marketing.

A progressively developing client base across the retail, utilities and telecoms markets is thought to be a key driver behind OMG’s expansion down under. Another of OMG’s objectives is the country’s financial market. The network hopes that the by-product of all this is a further increase in its specialist services on top of some exciting innovations.

Growing performance in Australia

News of OMG’s journey to Oz broke when account manager, Nancy Abbott-Kiellor, sent a newsletter to affiliates informing them of the network’s latest news. Abbott-Kiellor discussed how she would be joining MD, Barron. The responsibilities of her new senior role will be to grow and develop OMG’s operations in the country.

The hard launch of OMG’s Australian operation may have only just occurred, but the network already has a substantial number of affiliate campaigns in place. They include both regional and international brands such as Vodafone, Dodo, Cudo, Living Social, The Iconic, StyleTread, Ourdeal, Ferratum Australia, Shareon, Cottonlily, Expedia AU/NZ, Jet Airways, UFX Bank, and Hotels.com.au.

Update: CEO of OMG, Richard Syme, feels his company's entrance into the region will give performance marketers options they've not previously had. "At OMG we offer technology and solutions that haven’t been seen in the Asia-Pacific region before – revolutionising the online customer’s experience and improving sales for clients," he said.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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