#performancein50

Ami Spencer

International Publisher Director

Webgains

Since joining Webgains in 2017, Spencer has evolved the network’s publisher offering globally, recruiting and training dedicated publisher managers across each of the Webgains’ offices. Her expertise affiliate-side has greatly improved support through the network, bringing a multitude of new technologies and advancements to clients. She remains passionate in supporting the interests of affiliates and is an avid ambassador for the industry as a whole.

Amir Malik

Programmatic Director

Accenture Interactive

Malik carries status as an authority and influencer in programmatic advertising, building a reputation of someone with “vision, diligence and perseverance”, with a swift and unique understanding of new technology and the quantifiable impacts it can have to a business. It’s a knowledge he shares generously among peers, and the wider industry on stage at industry events.

Andy Mihalop

Head of Measurement Marketing and Ads Insight, EMEA

Facebook

With a career spanning MoneySupermarket, iProspect, Mediacom and Google, Mihalop has had a varied and extensive career in performance marketing. This resume has landed him a role at the forefront of Facebook’s ad tech, where he’s focused on advancing the ad platform’s measurement products across devices, driven by his passion to constantly overcome challenges in fully accountable marketing.

Anna Pearcey

Account Director

Quantcast

Pearcey’s career in performance marketing spans multiple agencies, where she ascended from account manager position to direct media for leading global brands, including Coca-Cola. In her role at Quantcast, Pearcey is regarded for a people-first management style, leading a team working with agencies including Mediacom, MEC and Maxus. A result of her leadership, Pearcey has increased brand spend among clients by 20% within 2017.

Brian Littleton

CEO

ShareASale

Littleton heads up a network founded on good service and pristine ethics which continues to champion the US affiliate market following acquisition by Awin this year. Littleton is regarded as an “industry icon”, having founded the company entirely by himself – including the first coding and design – and regularly garners recognition as an influential advocate of the affiliate marketing industry.

Carla Arrindell

UK Managing Director

Optimise

Having joined Optimise in 2005, Arrindell now oversees the company as managing director of what’s become a leading UK performance marketing agency. Under Arrindell’s watch, Optimise continues to innovate, launching predictive reporting and AI software and leading the company’s growth in APAC, with multiple office openings this year.

Caroline Mulvihill

Head of Performance Marketing

BT

Mulvihill is an untiring ambassador of the affiliate channel with a sterling reputation in the industry. Appointed head of performance marketing for BT this year, her efforts have not only contributed to the telco leader’s growth but also those of its partners, who praise her “unflappable” nature, attention to detail and keen focus. As a result, BT’s affiliate and performance team is regarded as one of the industry’s best.

Chris Johnson

Client Services Director

vouchercloud

At the age of just 30, Johnson has achieved a 12 year pedigree within performance marketing. Directly responsible for impressive growth at vouchercloud as client services director, he has built a loyal and passionate team while committed to ensuring the objectives of advertisers are met.

Chris Morling

Founder & Managing Director

Money.co.uk

The founder of one of the UK’s most successful comparison sites and a champion of affiliate, Morling’s high-profile achievements within the performance marketing sphere have undoubtedly cast a spotlight on the industry. Receiving the unofficial title of “Britain’s Best Boss” in the national press this year for his outlandish staff incentives and nice-guy philosophy, Morling has also been known to generate a portion of the company’s profits to charity projects.

Ciaron Dunne

Managing Director

Genie Ventures

Dunne is the CEO of Genie Ventures, a business that – under his leadership – has seen success in a narrow market while retaining independent status. Dunne is highly respected among his peers and holds the future sustainability of the industry very much at heart.

Cristina Sagarduy

Group Performance Marketing Director

Net-a-Porter

An experienced digital marketer with a passion for technology and innovation, Sagarduy moved to the brand-side following a decade working within large agency media groups, including The Search Works, OMG and Annalect. Now responsible for the development and execution of Net-a-Porter Group performance marketing vision, Sagarduy leads a “fiercely loyal” team of marketers. A “hardcore technologist”, she constantly makes efforts to grow her knowledge around advertising technology.

Daniel Lancioni

Head of Affiliates

MediaCom

Lancioni is a central figure in the performance marketing industry with a wealth of knowledge, built from an affiliate-first career starting at Kelkoo and affiliate networks TradeDoubler and affilinet, preceding his role overseeing the channel at agency MediaCom. Lancioni is a prominent and engaging thought leader with a genuine passion for the sustainable, development and success of the industry at large.

Deepak Tailor

Founder

Latest Free Stuff

Growing LatestFreeStuff.co.uk from a bedroom project to a company with £600k turnover, Tailor has pushed boundaries in affiliate. He has helped to build partnerships with over 40 affiliate networks and this year launched a second startup called Latestdeals.co.uk – growing it to over 150,000 members. Tailor always tries to promote the industry in other sectors as well as pushing for more companies to invest in affiliate marketing.

Edwyn McFarlane

Business Innovation Director

Awin

McFarlane is passionate, knowledgeable and a keen advocate of the industry. Responsible for driving innovation at Awin, he makes active efforts to improve the industry for all involved, such as encouraging advertisers to implement payment on influence for the betterment of publishers. While generous with measured advice, McFarlane isn’t afraid to challenge conventions during his regular speaking appearances and contributions to industry discussions.

Emily Macdonald

Head of Programmatic

DigitasLBi

With 18 years’ experience across a variety of marketing groups, Macdonald has become a leader in data-driven marketing. As head of programmatic for DigitasLBi, Macdonald works to ensure transparency and trust along the media supply chain for clients. She combines a deep understanding of advertising strategy and product development with the ability to succeed at handling the day-to-day requirements to manage a large publishing advertising technology ecosystem.

Ennis Al-Saiegh

CEO

Smarterclick

A widely admired industry professional and carrying an “amazing wealth of knowledge” in performance marketing, Al-Saiegh’s company Smarter Click is regarded as a success story of innovative technology in the affiliate space dealing in overlays and programmatic display. Acquiring Media DNA last year, Al-Saiegh’s leadership has seen the company growing from strength to strength.

Geno Prussakov

CEO & Founder

AM Navigator

Contributing to the online marketing success of brands including Forbes, Nokia, Hallmark, and hundreds of small online businesses, Prussakov is praised for a “proactive” approach with clients. A vocal advocate of performance marketing, the Cambridge grad and award-winning affiliate expert is the author of four books, a valuable industry blog and is a contributor to numerous other publications. Prussakov is the founder of the Affiliate Management Days conference.

Hanan Maayan

Co Founder

Trackonomics

An Oxford grad, passionate entrepreneur and co-founder of Trackonomics, Maayan has provided the performance marketing industry with solutions to some of its pre-existing vulnerabilities, including tools for use in tracking, data mining, reporting and analysis. Peers praise Maayan’s clear strategic thinking, open mind, energy and motivation.

Helen Southgate

Managing Director, EMEA

Acceleration Partners

Having worked in the digital marketing sector for over 15 years and now spearheading the European growth of Acceleration Partners, Southgate is a well-respected and well-liked industry ambassador. The current chair of the IAB’s Performance Marketing Council, Southgate is a coveted speaker at industry events and an invaluable contributor to the industry’s forward momentum.

James Little

Group Commercial Director

TopCashback

In no doubt an influential member of the industry and commercial director for incentive publisher TopCashback by occupation, Little has made a name for himself as an outspoken, passionate and active member of the affiliate community owed to his regular speaking at performance marketing events and creation of the Affiliate Huddle conference, now in its fourth year.

Jessica Woodbury

Director of Content Development

CJ Affiliate by Conversant

An award-winning blogger, Woodbury is pioneering both CJ’s and the industry’s work with influencers, creating an environment for them to thrive within the CPA space with unmatched success. Woodbury makes active efforts to educate the broader digital marketing industry on the growing opportunity to partner with ‘brand ambassadors’ at numerous marketing conferences, and is responsible for many brands in affiliate who are successfully working with influencers today

Johannes Wirth

Global Chief Operations Officer

Global Savings Group

Beginning his career at German startup incubator Rocket Internet, Wirth is an established figure in performance marketing across the DACH region. As COO of Global Savings Group, Wirth has made strides in advancing the company’s international partnership network – crafting deep relationships with media houses such as Daily Mail and SPIEGEL and working with around 20,000 retail partners in over 20 countries.

John Mann

Head of Performance Marketing

Outbrain

Regarded for his versatility, “natural business intelligence” and translatable knowledge of the technical, Mann now leads performance marketing strategy for native advertising leader Outbrain, having ascended the business swiftly over the course of just three years.

Jon Broughton

Head of Digital Marketing

GoCompare

Broughton is an experienced performance marketer with a focus on building great teams that drive excellence across today’s complex and ever-changing marketing landscape. Prior to joining GoCompare at the end of 2017, Broughton transformed the performance marketing strategy at Confused.com and has taken praise for his ability to “reengineer” his professional skills from direct marketing, through CRM, social and search.

Jon Myers

Chief Growth Officer

Deep Crawl

Myers’ specialism lies in search advertising, a discipline in which he has enjoyed an extensive career within a number of senior executive positions at companies including Latitude Group, Starcom Mediavest and Marin Software. This talent, coupled with his personable approach to business and charisma, has allowed him to build a vast network of industry connections and authority as a thought leader.

Ken Leren

Founder

Tech Essence

Leren has managed to combine two very difficult tasks for any startup – build a scalable performance marketing technology whilst also raising funds for further development. Leren can put his vast technical knowledge into actionable marketing speak, a rare talent that helps him advocate the performance marketing industry and teach those within it. His efforts this year to ready clients and suppliers for GDPR have earned him praise as a “visionary leader”.

Kevin Edwards

Global Client Strategy Director

Awin

Noone has done more to “destigmatise, legitimatise and professionalise” the performance space than Edwards, read one nomination. The driving force behind Awin’s global strategy, Edwards is closely involved in shaping the channel’s robust self-regulatory framework via the IAB Performance Marketing Council. He continues to provide invaluable contributions to the industry through knowledge sharing, deep analysis and defence of the ethical and sustainable way to do affiliate marketing.

Luke Judge

CEO

NMPi

Beginning his career at NMPi in 2008, Judge was an integral part of the company’s early success, helping to establish the business as a recognised leader in paid search and display under the former banner Net Media Planet. As CEO, Judge’s “humble and outgoing” leadership has taken NMPi through an ambitious expansion plan, increasing the company’s global footprint and diversifying its product range.

Mark Pearson

Founder & Managing Partners

Fuel Ventures (Ve)

Growing his company Markco Media from a back bedroom business to a multinational, million pound business, Pearson is an insatiable entrepreneur and pioneer of the voucher code industry. In 2017, Pearson made no small contribution to the turning round of performance marketing company Ve Interactive, leading a consortium of investors to recover the former unicorn from administration.

Mark Russell

CEO

Optimus

Fresh from their agency win at the Performance Marketing Awards, Russell’s team continue to drive exceptional performance for their clients whilst keeping the interests of affiliates at heart – his no-nosense approach continues to impress which is reflected by their industry reputation and client retention.

Mark Walters

CEO

Awin

Walters’ astute leadership of Awin has been instrumental in driving its claim as a global affiliate marketing network. In what’s been a landmark year under his watch, Awin has merged with competitor network affilinet, secured a strategic partnership with Australian-based Commission Factory, and has made key advances into influencer marketing under its collaboration with Tailify.

Mark Wrighton

Managing Director

Impact Radius

In the last year, Wrighton has driven impressive revenue growth for new Impact Radius clients – such as Lenovo, Uber, Getty Images, McAfee and Deliveroo – while the company’s EMEA team has doubled under his leadership. A strong voice within performance marketing, Wrighton has developed an acute understanding of the marketing ecosystem and technology, making vast career progress in a relatively short space of time.

Markus Kellerman

Managing Director

Xpose360 GmbH

Managing director of an international performance marketing agency, angel investor, author and regular speaker, Kellerman is tireless in his contributions to the digital marketing industry. A key figure in European affiliate, Kellerman is organiser of the Affiliate NetworkxX and Affiliate Conference in Germany, and publishes the AffiliateBLOG.de and Affiliate MusixX podcast.

Mary Keane-Dawson

Co-Founder & CEO

TRUTH

Keane-Dawson is a highly-regarded authority within digital and performance marketing, with an infectious and inspiring passion for industry innovation that has seen her a leader both internally and within the industry at large. Keane-Dawson this year co-founded TRUTH, a programmatic agency built with the aim of providing 100% transparency, and one of a handful of early adopters of blockchain technology in advertising.

Maya Garkusha

Head of Programmatic

GroupM

Working from GroupM’s Sweden office, Garkusha oversees the programmatic strategy of the media group’s agencies MEC, Maxus, Mediacom and Mindshare. Her extensive experience in biddable media stems from a number of agency roles. An advocate of programmatic standards, Garkusha is a member of IAB Sweden’s Programmatic Buying task force, and is behind the curation of a number of educational courses on the subject.

Michael Jaconi

Founder & CEO

Button

Following a $20 million investment at the start of the year, co-founder and CEO Jaconi has been at the helm of one of the industry’s newest innovators as it has taken flight. A former executive at Rakuten, Jaconi saw an opportunity to open up the mobile app channel within affiliate, with disruptive results that landed the company Best Affiliate Marketing Innovation the Performance Marketing Awards 2017.

Michael Van Geldorp

CEO

Monotote

Van Geldorp is the creator of Monotote, a disruptive e-commerce platform allowing publishers to turn images and video content into shoppable products, hailed by Awin for its potential to “significantly alter” the way affiliate marketing is done – its work with Zalando and Sanoma has so far shown “impressive results”. Van Geldorp is well known and respected figure in European performance marketing.

Nick Fletcher

VP Customer Success, Rakuten Marketing UK

Rakuten Marketing

A stalwart contributor of commentary to industry publications and events, Nick Fletcher has established himself as a thought leader in performance marketing. With over 10 years’ experience in affiliate, Fletcher’s talents are multidisciplinary, playing drive role in his network’s endeavours with display.

Nigel Clarkson

Managing Director UK

OATH

The former managing director of Yahoo UK, Clarkson has lead a number of senior positions ahead of his appointment in 2017 overseeing the UK operation of Oath, a company housing digital brands including Yahoo, AOL, Microsoft ads, Millennial Media and Huffpost. At Oath, Clarkson is making ground consolidating the company’s ad tech proposition. A well known and influential member of the ad tech industry.

Owen Hancock

EU Head of Strategy

CJ Affiliate by Conversant

A member of the performance marketing industry for just over six years, Hancock is an emerging talent having risen through various roles at CJ, and consistently demonstrates a passion for innovation whilst building a reputation for understanding clients’ goals. Hancock is a proactive member of the community, making regular contributions to industry events and discussion

Rakhee Jogia

Regional Director of Rakuten Display Europe

Rakuten Marketing

Throughout Jogia’s ten years in the performance marketing space, she has championed the need for marketers to put the customer at the heart of their strategies. At Rakuten Marketing, she has been instrumental to the growth of the UK programmatic and publisher business; she is seen as a leader and a mentor among colleagues and regularly shares her expertise with the industry through events, roundtables and webinars.

Richard Dennys

CEO

Webgains

A role as a Tech City advisor sit among a string of executive positions preceding Dennys’ appointment as CEO of Webgains. Under his disruptive leadership, the affiliate network has been swiftly revitalised and recultured. Dennys is a proponent of hiring ‘millennial’ talent, and the provision of on-the-job training and skills sharing embodied in the launch of Webgains’ Academy in 2017.

Richard Harrison

Managing Director

Inflecto Media

Inflecto Media is paving the way for a new era of lead generation, providing high volumes of quality leads across email, mobile, display and social. The company launched in the US under the guidance of Harrison this year, while a groundbreaking campaign with Deliveroo saw it win a duo of accolades at the Performance Marketing Awards.

Robert Glazer

CEO & Founder

Acceleration Partners

Glazer has been both a proponent and pioneer of performance marketing since its early years. His company Acceleration Partners’ winning of Most Effective Large International Agency at the IPMAs and fourth position in the Glassdoor Employees’ Choice Award is testament to his strength of leadership. A prominent thought leader, Glazer this year published ‘Performance Partnerships’, a book and memoir explaining the intricacies of performance marketing.

Shawn Collins

Co CEO

Affiliate Summit

A long standing and well known influencer in the affiliate marketing space since 1997, Collins is co-CEO of Affiliate Summit, a leading industry conference for affiliate marketing in the US which continues to contribute vastly to the building of the industry and community. Following acquisition by Clarion Events in 2017, Collins’ team will launch Affiliate Summit this side of the Atlantic next year, set to be the UK’s second best affiliate conference.

Simon Rogers

Head of Performance Marketing

Tesco

Rogers is a self-confessed “accountant turned marketer”. His background at Deloitte provides a unique but apt backing to his focus on driving accountable marketing in the FMCG space. Joining Tesco in 2010 as a business analyst, he ascended to head marketing for general merchandise online, before transitioning to oversee and transform the supermarket’s performance marketing strategy.

Sri Sharma

Co Founder

Increasingly.co

A tech entrepreneur, investor and founder of performance agency Net Media Planet, Sri Sharma is consistent innovator in the field of performance marketing. His latest venture Increasingly employs machine learning automation to generate personalised product bundles for consumers. Sharma is committed to sharing his passion and excitement for the industry’s advancement, and is a widely admired member of the performance marketing community.

Steve Wilson

Commercial & Marketing Director

Plusnet

Wilson has lead an incredible career in online marketing, managing million-pound budgets for a number of leading UK and global brands, including O2, McAffee, Nokia, British Gas, BT and its brand Plusnet. Wilson has a reputation for transformational leadership with an unmatched knowledge of e-commerce. Former staff have praised his tenacity and depth of online expertise – “a great mentor and coach who demonstrates inspiring leadership at every step”.

Suzie Rafla

Head of Ecselis

Ecellis

Rafla has been regarded as instrumental to the success of Ecselis – Havas Group’s performance marketing agency – since its launch in the UK. A master in multiple disciplines, Rafla invests heavily in building the skillsets of her team. Passionate, inspirational, confident and “usually correct”, Rafla is an authority in performance marketing far beyond the walls of Ecselis.

Wayne Blodwell

Founder

The Programmatic Advisory

Blodwell is an ad tech veteran with a wealth of experience leading agencies’ adoption of programmatic technology. Founding The Programmatic Advisory last year, Blodwell leverages his expertise to address the “education gap” surrounding the technology in a consultative service. An outspoken and respected advocate of the technology’s potential to benefit digital advertising.