The aim is to optimise mobile traffic and help evolve performance marketing into a channel that contributes to mobile growth goals around app installation, as well as increased app usage and in-app transactions. This will hopefully lead to increased profitability for brands across the globe.
How does Reach work?
Button’s Reach product provides deep linking and app affiliation technology to marketers in the affiliate channel, in addition to transforming affiliate traffic into an app acquisition channel. It identifies where to route users based on the outcomes marketers are seeking – whether their focus is maximising GMS or conversion rates, acquiring new users, or boosting app installs.
As a result, brands earn more revenue per tap, increased sales per user, and higher-LTV users through app acquisition.
- 35% increase in brand revenue per tap
- 173% more opens of a brand’s app
Brands such as Albertsons Companies and Overstock use Button’s Reach product in conjunction with CJ’s tracking platform and strategic partnerships to unlock the full potential of their mobile affiliate technologies through increased app installs and revenue.
“Reach has been effective in helping marketers boost revenue with each tap that users make on their path to purchase,” said Michael Jaconi, co-founder and CEO of Button. “We are delighted to join hands with CJ Affiliate, the preeminent affiliate marketing network, to help more brands enjoy the full benefits of affiliate as an app acquisition channel and maximise profitability through Reach.”
Mayuresh Kshetramade, CEO of CJ Affiliate, said: “This exciting partnership with Button further compliments CJ’s suite of solutions which are designed to allow both brands and publishers transparency into channel performance and preserve transaction-based analytics across devices and in-app. This is essential for sustained growth and success.”
Albertsons Companies Director of Performance Marketing, Manjari Mehrotra said: “By harnessing the power of the affiliate channel to drive app installs, we look forward to helping more people get the essential food and supplies they need.”
It’s positive to see an increase in technology aiming to ensure the success of performance marketing. PerformanceIN recently reported that the channel could be the future for brick-and-mortar retailers, so it seems it is being continually recognised as a useful and profitable channel for many.
We hope to see lots of news surrounding development in the channel in the coming year.