Following from last week’s announcement of its industry-leading turnkey content personalisation solution with Pepperjam, Revlifter has unveiled another integration, with SasS platform Eagle Eye to boost performance marketing and personalisation capabilities for retail, leisure and hospitality operators.
Both platforms will be working closely to assist retailer brands in delivering effective and personalised offers to the right consumer at the right time whilst providing the ability to track conversions from online offers to purchases in-store via Eagle Eye’s integrations to the point-of-sale.
“The partnership between RevLifter and Eagle Eye opens up exciting possibilities for retailers and brands looking to drive more footfall in-store and to upsell and cross-sell additional products at key moments in the buying cycle. It brings us one step closer in our quest for true offer personalisation across all customer interactions,” commented Simon Bird, co-founder and CEO of RevLifter.
By using Eagle Eye’s SaaS technology, retailers are able to create digital connections with their customers that enable personalised performance marketing in real-time through promotional coupons, loyalty, apps, subscriptions and gift services. 
The company’s current customer base comprises leading names in the UK grocery, retail and food & beverage sectors, including Asda, Sainsbury’s, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers and Pizza Express. Eagle Eye also has a significant footprint in Canada, working with Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.