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David Ayre Appointed as Managing Director of Smarter Click

David Ayre Appointed as Managing Director of Smarter Click


International experts in conversion rate optimisation, Smarter Click capitalise on unprecedented growth with the appointment of David Ayre as Managing Director.

In a busy week of new recruitments and promotions, Smarter Click has announced the appointment of David Ayre as Managing Director.

With 15 years’ experience, Ayre is no stranger to the affiliate industry, previously working at Tradedoubler and Summit Media. Working alongside founders Ennis Al-Saiegh, Joe Gilmore & Henry Boyson, he’s been instrumental in ensuring the success of Smarter Click. 

Ayre moves up from his previous role of Global Business Development Director as the company continues to partner with advertisers worldwide, delivering technology that’s enabled over 1,000 brands to significantly improve conversion rates and understand the importance of engaging with audiences to deliver incremental growth.  

“Smarter Click has experienced positive growth year on year for the last 5 years, expanding and strengthening in the UK, launching new products and opening offices in new markets, a lot has been happening publicly and behind the scenes,”  said Al-Saiegh, CEO of Smarter Click.

“David, in no small way, is a key part of these successes. He’s shown expertise in driving our business forward, a commitment to supporting our strategy in a competitive marketplace and a proven record in leadership across sales, client service and tech teams globally.”

Ayre spoke of his excitement on being appointed as Managing Director: “I’m excited to start the role, having been part of our growth for the last 3 years, I have seen amazing changes in the company, from a start-up mentality in the early days to the grown-up company you see before you today. I’m looking forward to working alongside a great team to continue the successes we have seen thus far," he said.

"We’ve been working hard in a competitive industry, competing against businesses in receipt of large amounts of external funding. As a self-starter, boot-strap business, our team’s continued dedication to hard work has meant we have achieved growth where others have failed – I’m looking forward to leading the drive for significant, long-term revenue growth across the business."

The news follows the company’s launch of its new offices in Hong Kong last month and South America today, expanding their global reach; in addition to the launch of their Smarter Codes product earlier in the year, bringing transparency to advertisers on customer’s voucher code experiences.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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