INside Performance Marketing
INside Events: Rakuten Marketing Unveils Symposium London Agenda Highlights

INside Events: Rakuten Marketing Unveils Symposium London Agenda Highlights

Rakuten Marketing

Content Sponsor

Rakuten Marketing

Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realise the full potential of their campaigns across display, affiliate and social channels.

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Excitement for Symposium London 2017, Rakuten Marketing’s annual UK performance marketing conference, is building as the event quickly approaches.

Taking place at The Brewery London on April 19, the all-day event offering keynotes, panels, and strategy sessions promises actionable takeaways to help marketers maximise ROI and outperform competitors.

Tickets for the event, which will see over 500 performance marketers come together to experience inspirational content from industry experts, business planning, and networking, are available from the Symposium London website now.

Keynotes and opening remarks

Ben Hammersley, the renowned and engaging speaker on future tech, culture, business, politics and so much more, will be Symposium London’s first keynote speaker of the day.

Presenting to all attendees, Ben’s keynote – Have Your Robot Talk to My Robot – will be sure to get the crowd fired up for a day of inspirational content. Ben will explain the cutting edge of machine intelligence, AI decision making, recommendation bots, the impact on consumer psychology, and their relevance to marketing and publishing professionals. Ben will also be discussing how the marketplace is made infinitely more complex, more hostile and yet full of possibilities, and how you could prosper – or not – in the face of imminent change.

The forward-thinking presentation from Ben Hammersley follows opening remarks from Rakuten Marketing CEO, Tony Zito.

An additional keynote will be presented in the afternoon by EVP of global development, Mark Haviland, and MD of global affiliate marketing, Adam Weiss. Together, they will offer learnings key to global growth in APAC and the US.

Panel sessions

The agenda also includes two highly anticipated panel sessions, where some of the brightest digital marketing minds take to the stage to offer their opinions on two fiercely debated topics.

The art and evolution of influencer marketing

For this panel, two of the UK’s top vloggers and bloggers Lily Pebbles and Jim Chapman will take to the stage. Together, they have a combined reach of nearly 4m subscribers and receive more than 6m unique views per month.

Joining them will be representatives of some of the UK’s most exciting beauty and fashion brands, and Rakuten Marketing affiliate and data experts. Together, they will debate the effective measurement of an influencer’s performance and developing an effective payment model.

The data divide: who should control your data?

The afternoon panel tackles one of the hottest topics in performance marketing: transparency of data. Key players within the industry will be discussing whether advertisers or experts from the supply side should be dictating how data is optimised, and how this impacts transparency.

Tailored strategy sessions

Straight after the afternoon break, Symposium London attendees take the agenda into their own hands by choosing to attend one of three simultaneous strategy sessions. Each offers actionable takeaways on different areas of performance marketing.

Publisher innovation within affiliate marketing

This session will allow brands to discover and hear from Rakuten Marketing’s emerging, non-traditional publishers who are shaking up the affiliate space. They will take to the stage and explain how they have evolved to keep pace with the ever-changing digital landscape.

Unlocking success using attributed insights

In this strategy session, SVP/managing director of Attribution, James Collins, will be joined by marketing experts to discuss how attributed insights have been used to unlock success for retail brands. They will discuss how overcoming common challenges and using data that provides transparency across the entire user journey enables brands to formulate successful marketing strategies.

Adaptation and engagement strategies for the post-Brexit consumer

In this session, highlights from Rakuten Marketing’s report—Marketing Post-Brexit—produced in partnership with the Centre for Retail Research will be unveiled. Presenters will uncover predictions of how consumer behaviour will change and give advice on how marketers can adapt their consumer engagement strategies accordingly.

Networking opportunities

Symposium London also presents plenty of opportunities for attendees to meet with current and future business partners, including the two dedicated DealMaker networking sessions. Ticket-holders can also pre-schedule private meetings using Pathable, our networking and community app.

To end on a high note, Rakuten Marketing invites all attendees to enjoy the after party, including a champagne reception, live entertainment and delicious food.

Find out more about the event and register for your ticket on the Symposium London website.

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