Impact Radius has been announced co-sponsor of the 11th annual Performance Marketing Awards.

The Santa Barbara-based martech firm will have its name in bright lights at the leading ceremony for results-based marketing, which returns to Park Lane’s Grosvenor House Hotel following last year’s sell-out event.

Global brands such as Lenovo, Ticketmaster, Tommy Hilfiger and Shutterstock benefit from Impact Radius’s offering, using it to gain insight into customer journeys, grow affiliate partnerships and increase ROI from digital and offline marketing.

“Impact Radius is delighted to be the headline sponsor for the 2017 Performance Marketing Awards in London, celebrating its eleventh year as the leading and largest awards ceremony in performance marketing,” said the group’s VP of EMEA, Mark Wrighton.

“We are proud to be a headline sponsor of a ceremony which rewards the very best in performance marketing, and celebrates creativity, engagement and success in innovation.”

Next year’s PMAs take place on April 25 and entries are now open for what’s expected to be a very special evening.

‘Phenomenal year’

Impact Radius has enjoyed something of a busy year, headlined by acquisitions, expansions and the kind of growth that has seen it rise through the ranks since starting out in 2008.

The news today that it has expanded into the APAC region with an office launched in Sydney is just another milestone in what’s been a landmark year. In June, the company generated a further $30 million in investment – a result of “phenomenal growth”, according to its CEO, Per Pettersen.

What followed was the acquisition of Forensiq, handing Impact Radius the luxury of built-in ad fraud detection for its products. Just months after, the platform made a successful play for 5IQ, a platform used to identify and recruit publishers for affiliate programmes.

Based on its achievements in 2016, Impact Radius’s continuous drive to expand, develop and diversify its product makes it a more-than-fitting partner of the Awards, which hold the same values at their core.

An evolving event

The company’s long-held residence and commitment to developing the performance marketing industry speak to new categories at this year’s Awards.

Affiliate Marketing Innovation is now an accolade up for the taking, debuting alongside Most Creative Performance Marketing Campaign, Best Mobile User Acquisition Campaign, and Best Influencer Campaign.

New processes and structures are also present for those wanting to enter some of their favourite categories from last year, which have been tweaked to ensure things are as competitive as possible.

Plenty of opportunities await to join Impact Radius in celebrating a year of industry excellence, with the designated PMA website detailing how you can enter into each category, sponsor, and book your places for the night.   

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