INside Performance Marketing
Impact Radius Gains $30 Million Injection in Wake of ‘Phenomenal Growth’

Impact Radius Gains $30 Million Injection in Wake of ‘Phenomenal Growth’

Affiliate solutions and martech specialist Impact Radius has taken a $30 million investment from Silversmith Capital Partners, a Boston-based growth equity firm.

According to Impact CEO Per Pettersen, it’s the result of “phenomenal” growth throughout the course of the last 30 months.

In December last year, Impact Radius acquired eBay’s Enterprise’s former attribution business, ClearSaleing, further bolstering its brand and agency clients’ ability to gain measurable results.

Brands such as Lenovo, Ticketmaster, Tommy Hilfiger and Shutterstock utilise the company’s service to gain insight into customer journeys, grow affiliate partnerships and increase ROI across digital and offline channels.

Impact Radius now plans to push the platform even further with its new investment, as well as funding the development of additional products and services.

Expansion plans

Global expansion is also an objective of the Santa Barbara-based group, who add that cash will be set aside for investment in “people, infrastructure, partnerships and acquisitions”.

Speaking on the growth equity firm’s latest investment, Silversmith’s managing partner, Jim Quagliaroli, said Impact Radius has a “proven track record” for delivering a powerful SaaS platform “built for marketers by marketers”.

“They have an experienced team, a scalable platform, and we believe a significant opportunity to continue delivering industry-­leading innovation.

“Our team was impressed by the strong customer partnerships with the world’s most successful brands, who have chosen Impact Radius as a key partner for their marketing strategy.”

As part of the agreement of the investment, Quagliaroli also becomes a decision-maker for the group, joining Impact Radius’s board of directors.

Continue the conversation

Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may be interested in…

The US Affiliate Marketing Supplement

The US Affiliate Marketing Supplement

Valued at $4 billion in 2014, up from $3.7 billion in 2013, affiliate marketing is making some serious progress in the US. But even more change is on the way… Join PerformanceIN and Affiliate Window in the ‘The US Affiliate Marketing Supplement’, available for free to all account holders.

Related Articles

Join over 10,000 performance marketers for the ultimate weekly update on industry news