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Infographic: Cart Abandonment Rates Throughout the Third Quarter

Infographic: Cart Abandonment Rates Throughout the Third Quarter


The rate of consumers abandoning their e-commerce shopping carts this year has so far remained on an even keel, and Q3 has been no exception.

That’s according to findings by SaleCycle, which show that a slight increase in cart abandonment rates from 74.32% in Q1 to 74.52% in Q2 has been balanced by the numbers dropping slightly again in the third quarter, reaching a steady 74.4%.

According to the remarketing company, some of the common reasons for cart abandonment are issues with shipping - be it cost or time, high prices or consumers’ desire to compare them with other retailers - as well as purchasing items in-store rather than online. Most commonly, however, consumers leave their online baskets because they are researching, or “just looking” (34%).

This time last year, cart abandonment rates amounted to 76.6% across retail, travel and fashion. The decrease observed this year, as compared to 2015, has been previously explained by SaleCycle as a result of maturing markets, greater consumer insights and web personalisation.

The infographics below provide an in-depth breakdown on the cart abandonment landscape in Q3.

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Monika Komar

Monika Komar

    A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

    Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

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