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This Week: Dentsu's Former Employee's Consultancy Launch, BrightonSEO and LinkedIn News

This Week: Dentsu's Former Employee's Consultancy Launch, BrightonSEO and LinkedIn News


Making the headlines...

Key Dentsu Employee Leaves Agency to Launch Programmatic Consultancy Firm

One of Dentsu’s main programmatic advocates, Wayne Blodwell has ended a run of lofty positions among leading performance marketing agencies to launch his own consultancy, The Programmatic Advisory. Read on.

BrightonSEO - Local SEO and Personalisation Trending but Voice Search is the Future

Last Friday (2 September), we joined 3,500 digital marketing enthusiasts at BrightonSEO - Britain’s flagship search conference. Read on.

Investors, Consumers Right to Criticise Programmatic, Claims AdRoll MD

The EMEA MD for one of programmatic’s key players says that criticism volleyed at automated ad-buying is justified given the expectations from both investors and consumers. Read on.

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Digital Publishers: Don’t Cede Control of Your Audience to Social Media

Creating a buzz...

Q&A: LinkedIn’s Head of Product on Network’s New Ad Performance Upgrade

"Our customers can now see a more complete picture of how their ads are driving leads." Read on.

Q&A: CommuniGator’s Victoria Dyke on The Future of Email

"Email will always evolve. It has to. It’s been around for over twenty years, and it’s not showing any signs of fading away." Read on.

Spotlight on...

Greg Gifford: Using Facebook Ads Creatively and Correctly to Reach Local Audiences

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Monika Komar

Monika Komar

    A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

    Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

    Read more from Monika

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