Making the headlines…
Axel Springer Announcement Adds Weight to PMI: Europe Agenda
The agenda for Performance Marketing Insights: Europe has added another industry heavyweight in the form of Dr Andreas Wiele, board member of media giant Axel Springer, who will be presenting a publisher’s guide to survival for 2016 and beyond. Read on.
Avoiding Vouchers Could Lose You a Chunk of New Business and Data
Research by iVoucher claims that over half (53%) of UK citizens use voucher codes at least once a month when they make a purchase. Read on.
Social Media is Playing a Key Part in UK M-Commerce
Buying on smartphones has become a force of habit among British consumers, with 5% of the population relying on m-commerce every day according to Criteo. Read on.
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Location-based Marketing Leader Verve Receives $30 Million
No Stopping It Now – How Programmatic is Making Its Way Onto the Streets
In the spotlight…
James Milne, Tradedoubler
“Our goal is to enable clients to work in the markets of their choice, providing them with the tools and expertise they need to succeed.” Read on.
Teodora Dobjanschi, Avangate
A speaker at the upcoming PMI: Europe, Teodora talks about the affiliate LVA and other ways to effective publisher recruitment. Read on.
Creating a buzz…
Five Ways to Master Google Analytics 360
In a nutshell, Analytics 360 is a ‘data goldmine’ for marketing people and the following are the top five ways that marketers can master it. Read on.
How Paid Search Is Becoming a Vital Bridge to Online and Offline
For omnichannel brands, there has been a gradual blurring of online and offline. Consumers have changed their habits and upped expectations, from waiting for a few days for delivery to wanting it right now. Read on.
When Advertisers Want Leads, Do They Really Want Calls?
Online lead generation is now a well established channel for performance marketers, but as a large number of advertisers buy leads and push them straight into a call centre to follow up by phone should marketers really be looking at generating inbound calls instead? Read on.
The numbers…
45.7%
The rate of the world’s internet users Asia makes up. Read on.
$1 trillion
The number of purchases, both online and offline, influenced by smartphones in the last year alone. Read on.
53%
The percentage of UK citizens who use voucher codes at least once a month when they make a purchase. Read on.
In pictures…
Heavy social media users are more likely to buy on mobile than the average customer. Read on.
