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Your Week in Performance Marketing: July 6

Your Week in Performance Marketing: July 6


Identifying valuable customers, debates over the true device category of the tablet and our tendency to over-complicate matters in the workplace were just three of the topics, among many more, covered this week at PerformanceIN.

For a momentary swoop over the rest of the week’s headlines, take a look at our top fives below.

In the news

Explained: Facebook’s “Logical”, Performance-Focused Tweak to its Click Model - “Cost per click is changing on Facebook, and in a big way.” Read our guide to find out more.  

Movers & Shakers: June 2015 - Our monthly round-up of staff movements within the performance space took a look at the most notable hires in June - a fruitful month for employees switching codes.

Instant Messaging Set to Leap Ahead of Email as Biggest Communication Channel - Email might be considered the first port of call for electronic messaging, but competition from smartphone apps such as WhatsApp and Facebook Messenger is proving a challenge to its supremacy.

Can AOL Turn Millennial Media’s Ship Around? - In the US, rumours over AOL’s $300 million bid for mobile ad firm Millennial Media brings together two radically different parties.

AppNexus in Discussions Over Stock Market Float - One of the fastest-growing ad tech firms may go public next year. We looked into the story behind AppNexus’s rise to the top.  

Featured articles

Ones to Watch: Project A Ventures’ Top German Start-Ups - Get the lowdown on some of the hottest German start-ups with a country-specific review from Project A Ventures. 

How to Find your Business’s Most Valuable Customer - Learn about your MVC with Google performance specialist Dave Byrne.  

A Matter of Definition: Is a Tablet Truly a ‘Mobile Device’ - Mobile targeting means reaching out to smartphone and tablet users, right? Joelle Hillman argues otherwise.

Why Conversion Rate Optimisation Will Give Programmatic a Run for its Money - House of Kaizen’s Ivan Imhoff gives you every reason to believe the hype around CRO.

Video: Ken Segall on Our Problem to Prove How Smart We Are - Following his PMI: Europe keynote, we spoke with former Apple creative director Ken Segall about the wonder of simplicity in business. 

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Richard Towey

Richard Towey

    Richard is a former head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. 

    Read more from Richard

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