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Video: Ken Segall on Our Problem to Prove How Smart We Are
Image Credit  – PerformanceIN

Video: Ken Segall on Our Problem to Prove How Smart We Are

Ken Segall, Apple's former creative director, used his time on the floor at PMI: Europe 2015 to stress the value of marketers simplifying their thought stream and 'keeping things simple' to reap huge rewards.

Speaking to PerformanceIN following his day-one keynote presentation, Segall touched upon our natural inclination to overcomplicate things when we're really crying out for a much more streamlined approach.

A similar attitude was adopted by Apple in the 90s as Ken and the team guided an ailing IT business into one of the most valuable companies in the world.

You check the player below for our full interview with Ken. 


Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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