As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
Best Use of Performance Display Award
Formerly Best Use of Display, this award is designed for those who have exhibited the best use of creative messaging, relevant delivery and inventory to increase the performance of display advertising campaigns.
Judges will be reviewing ROI, increased performance of delivery and the overall effective use of display marketing in the making of their decisions.
Last year’s recipient of the award was independent marketing agency Crave and Lamb for its work with online betting company Coral during the Cheltenham Festival. “Cheltenham Fever” minimised wasted digital media buying activity and ensured an increase in efficiency and transparency.
This inspired approach meant Coral was able to monetise players through a combination of display retargeting and internal customer marketing.
The award is open to all companies who have worked either in silo or with a technology provider, publisher or advertiser to achieve display marketing excellence between January 1 2014 and January 30 2015.
Dates to remember
30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.