Two mobile advertising companies have joined forces as part of a deal by media solutions provider Single Touch to purchase DoubleVision Networks, an audience buying and targeting platform.
Both companies have worked together before, with Single Touch partnering with DoubleVision to use its technology for Followme, which delivers geo-targeted ads, coupons and promotions to consumers’ smartphones.
DoubleVision offers a real-time bidding product that can asses open mobile ad inventory on several supply-side platforms. Advertisers have the option to purchase programmatically, which can improve ROI for clients.
The chance for DoubleVision co-founder Matt Wiggins to couple his product with the multi-device advertising clout offered by Single Touch’s media solution was too much for him to resist.
“We started this business in order to participate in the enormous growth potential of the mobile ad tech space," Wiggins said.
"The opportunity to marry our core technology platform with Single Touch's messaging product suite will bring our customers a holistic suite of mobile, cross-screen, and video advertising capabilities.”