Hundreds of senior industry representatives filed into the Grosvenor Hotel, Park Lane, to discover whether they had done enough to collect one of the 25 Performance Marketing Awards on offer.

Awards co-sponsor Webgains joined PerformanceIN in welcoming the industry’s leading names on a night to recognise and reward truly exceptional performance marketing and celebrate outstanding industry achievement.

Strategic media agency, Vizeum, fought off strong competition from other industry heavyweights to claim the Grand Prix Award at this year’s Performance Marketing Awards.

Vizeum won the award for its work with Malibu on Malibutique, a pop-up boutique and cocktail bar that recreates the ‘getting ready moment’ before a night out, where it used a combination of lead generation and email marketing.

The Grand Prix Award is a best of the best accolade where winners were decided by judges, who were tasked with agreeing on a single star entry that encompassed the very best of performance marketing throughout the last 12 months.

Network innovation

Affiliate Window reclaimed the Industry Choice of Network for a seventh time. The zanox-owned network also triumphed in the Network Innovation category thanks to its MyAW browser plugin for publishers.

Another voted-for award, the Industry Choice of Publisher, was claimed by biddable media company, GDM Digital, which wowed judges with ‘fantastic’ support and account management, easy integration and a significant increase in programme performance regardless of account size.

Industry Choice of Advertiser was awarded to department store, John Lewis, after it boasted continuous year-on-year affiliate programme growth. Strong partnerships and an openness to ideas are said to have swayed voters.

Tradedoubler scooped two accolades  on the night, one for the network’s campaign with The Body Shop  where it secured Best Mobile Marketing Campaign and the other was  Best New Entrant Award with Morrisons Cellar.

A full breakdown of the other winners, including Convertr,, Commission Junction through its work with TUI, 7thingsmedia, OMG, Fusepump, DigitasLBi, Nectar,, iProspect,  and R.O.EYE can be seen at the Performance Marketing Awards.

Fierce competition

Managing director of the Performance Marketing Awards, Sarah Parsonage, attributed the distinction of a trophy win to just how competitive the industry is to evolve and discover the next big thing.

“Winning a PerformanceIN Performance Marketing Award is one of the highest industry honours you are perhaps ever likely to receive,” Parsonage said.

“The competition is fierce from existing brands and the standard is so high, which is why scooping an award is such an honour.”

Further analysis of the all this year’s entries can be found in the Performance Marketing Awards Book of the Night, which is available to download now.