Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry.


Carolina Longhini

Job title and company:

Brazilian Market Specialist at codigosdesconto.com.br, International Coupons.

In one sentence, how would you describe what the company does?

International Coupons is the source of voucher codes and promotions so that users can shop online paying less.

What are the company’s unique selling points?

We started small, but we grew remarkably. Our team is young but experienced, working with a lot of enthusiasm and always going beyond to offer the best service to our users. Kodyrabatowe.pl is the biggest in Poland and we have over a million unique users around the world and across all 20 markets.

Within the last six months/year, what stands out as the company’s major milestones?

We hired new specialists such as HR, PR, SEO, social media and business development to take us to the next level. Our international market teams and IT department also expanded, which required a bigger space, so we moved to our new office. Our services were also launched in our twentieth country, Greece.

Duration in current role:

Six months.

Where are you based?

In Kraków Poland.

Previous performance marketing-related Co’s you have worked at:

Previously, when I was in Brazil I worked in a different sector connected to foreign trade, nevertheless this experience equipped me with a great knowledge about my own culture, people and how the Brazilian market operates.

What are your main job responsibilities?

I am responsible for codigosdesconto.com.br so I need to ensure it is operating daily, growing and bringing a better experience to users – which includes planning marketing and PR actions, keeping in touch with our partners and searching for new ones, among other activities.

Take us through what you get up to on a typical working Monday:

First thing in the morning is a full mailbox to go through. Then I read about what is going on in Brazil in the field of e-commerce, technology and business. I also attend a brief meeting to discuss our goals and things we have to do in the next few days.

What top three websites can you be found browsing during your lunch hour?

Uol.com.br, Abduzeedo and YouTube.

What are your top three tips for someone looking to get their hands on a job like yours?

You have to know your market very well which includes understanding how the people think and behave – it is important to know how to talk to them. And I don’t mean the language, which is obvious, but the way of thinking. Sometimes it is surprising how people deal with things in different countries. Experience in various fields is a great asset as well. The last one actually applies to any job – be creative, organised, respectful and don’t stop learning new things.

Career-wise, where do you see yourself in three years time?

Three years is a long time! Changes happen fast – one day you live in Brazil, and the next day in Poland (smile. I like challenging myself and I don’t stop learning, so the only thing I can say is that I see myself progressing and taking chances.

Tell us one thing people at work don’t know about you?

That is a very good question. I guess people don’t know that I also work with graphic design. I love spending hours at home on my computer working on logos for example, it is always good to make extra money with your hobby.

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